It must be said that the Email – marketing software has incredible benefits for companies that take advantage of this powerful tool to promote their products and enhance customer relationships .
The most difficult task for any company is to acquire and retain a large customer base . By using the Internet and the effects of e- mail advertising , business communication efforts to help customers better alimpacto many other tools. Email marketing software is a technique that avoids the inconvenience of spam, the user generates a product specific service to tell your friends .
A Research study says ” 87 % of consumers spend time to be online is spent reading emails . Now see the point why a company should rely on the Email Marketing software.
1. – Economic : send email is much less expensive than other forms of communication such as advertising signs, radio, tv , sms , newspapers or magazines.
2 . – Integrator : the email reaches people integrating action . It allows us to send information to the recipient , unlike a website , which requires that the person have to find out for themselves to information.
3. – Landline : the email can reach thousands of contacts and potential clients in minutes with minimal effort .
4 . – Constant: Email marketing software is the tool of choice for loyal customers and make new sales. There are studies that suggest that to create a new sale to a customer who already possess, is up to 7 times easier to get a new customer .
5 . – Ponderable : The results of email marketing campaigns can be measured in real time and with considerable exactitude . There are several metrics that can be useful: emails delivered, unsubscribe , etc …
6 . – Cash: For those companies that perform marketing email professionally and correctly , it is normal to expect a high return on investment for every email sent in relation to other types of marketing . Features such as segmentation and personalization help achieve high rates of effectiveness.
7 . – Generate sales : The great advantage of e- mail marketing is that it can be as effective for businesses. The e- mail marketing can be done with a very tight budget , therefore , even small businesses can create a marketing campaign via e – mail that looks very professional and effective.
We therefore will help to increase your sales . The e- mail marketing software is one of the most common methods , more successful and more accessible to everyone. With the volume of consumers in today ‘s Internet , from any point of view it makes sense to use it.
Choosing a good email marketing tool is important. I think it’s important not to place all your eggs in one basket . I would add to my email marketing tools any type payment tool . Above all to serve my clients. It has more features and is easier to use.
More important than email marketing tools
More important than email marketing tool you use, free or paid , is that really connect with your subscribers .
It is you earn their trust in order to sell a product or idea.
Or just increase traffic to your website.
You must persuade your subscribers in the most intelligent way possible .