Marketing

Marketing Management Process

Marketing blogger

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Why Mba Marketing Courses In India Are Becoming Increasingly Popular

Marketing blogger

A business cannot succeed if its products will not reach the customers and thats the place where marketing professionals are needed. A marketing professional bring customer after going through the critical process of meeting people, advertising, research, sales, public relations, customer relations. A specialized course- MBA in marketing is available for students who want to pursue this career and as specialized skills are required for this profession so proper training is provided in this course. Marketing managers and MBA professionals can find employment opportunities in firms of all kinds which are keen to hire people with their professional skills.

Basics of MBA in Marketing
Marketing is considered as the highly-competitive field as different companies are promoting their products from needle to aeroplane through marketing professionals only. Studying marketing MBA can give an edge to your career. If any person is already working in field of marketing and wants to advance their skills and knowledge can also pursue Master of Business Administration in marketing. MBA degree in marketing can increase the opportunities, earning and can improve your skills.

Curriculum among MBA Marketing Courses in India
Top MBA colleges in Delhi have almost same curriculum of management studies which also includes the training of operations, economy, strategy, finance, and leadership skills. MBA in Marketing needs more concentrated studies related to the subject.

MBA Marketing Courses Teach about subject like:
Consumer Behaviour
Cost Volume and Profits
Consumer Audience
Market Research
Analysis of Demand
Marketing Campaigns
Strategic Planning
Advertising
Market Study
Consumer Relations

Skills Required for Pursuing MBA Marketing in India
A person wanting to pursue career in MBA in marketing must have skills to impress the customer or client and should have the ability to convince other person to buy the products promoted by the marketer. Skills which are required to become professional Marketing person are:
People skills
Sales skills
Analytical skills
Communication skills
Initiative
Creative ability
Ability to integrate ideas

MBA in MarketingKnow the Different Career Opportunities
Benefit of MBA in marketing is that a person can use it in any sector of the economy. Commercial, education, government, non-profit organisations and industries are likely to consider marketing professional for their advertising & selling their products. Marketing MBA professionals can find jobs positions such as managers, directors in different fields such as sales, corporate communication, marketing, corporate and public relations. Students who have completed MBA in marketing management can pursue jobs of product developer, market researcher, Promotions Specialist, Marketing Manager.

MBA Marketing Salaries
MBA marketing degree is a professional degree and students with a Marketing MBA degree are highly considerable by corporate firms. They get good salary package depend on the size and type of organization.

How to Pursue MBA in Marketing?
No matter you are fresh graduate or you are already employed somewhere any person can pursue MBA in marketing and can improve managerial and marketing skills. Students who have completed their graduation in any stream can pursue this post graduation degree.

Top MBA Colleges in India offering MBA in Marketing are:
Management Development Institute (Gurgaon)
Faculty of Management Studies, Delhi University (FMS)(New Delhi)
Jamnalal Bajaj Institute of Management Studies (Mumbai)
Institute of Management Technology (Ghaziabad)
International Management Institute (New Delhi)
FORE School of Management (New Delhi)

Ways To Do Effective Video Marketing Even On A Tight Budget

Marketing blogger

We all see how established businesses produce their videos as a part of their video marketing strategy. Those videos can get all fancy, professional in other words, they look super awesome.
Because of that, ePreneurs think that it costs too much to produce such cool videos. But actually you can do it even when you are on a tight budget. You just need to be resourceful, innovative and heed the 5 ideas below.
1.Take Videos using your mobile phones
We do not need high end video cameras to produce such magnificent videos.

For instance, you can use your iPhones to jumpstart your video marketing. It produces some decent high quality videos, plus it has apps to aid you craft videos more easily and it is an internet-ready device.

2. Rent it!
You can do the iPhone video marketing. But apparently, the higher quality you can get your hands on, the better. So try to get the higher quality video resolution by renting better equipment.

Go check out your local photography studios, equipment retailers, or even video schools to see if you will be able to rent their high-end video cameras. You will be able to produce higher quality videos but still stay on your budget.

3.Create videos mixing live camera action with animated presentations

Producing your videos using just live camera action is costly and a bit arduous to create — keeping in mind the cost for using memory cards, battery packs, tripods, and of course, hired actors to appear on your video marketing.

So instead of making full live camera action videos, try to mix it with animated presentations. Use PowerPoint slides, and animation from tools like Prezi, to name a few.

4.Make more videos than initially planned

If you will be pursuing the idea presented in number three Rent it!, try to be a bit more creative that you will be able to create more videos instead of just one.

Why not try and slice an entire video to create a video series? You will significantly cut down your cost of renting the video equipment, as well as save time to produce more videos. Talk about hitting two birds with one stone!

5.Create Interview videos

Interviewing your customers or some experts on your target niche is a great way to do video marketing. Check out my YouTube channel, for some examples of interview video marketing.

You can always do this on your laptops webcam, or an iPhone applying the ideas presented in numbers one and two. Worrying about the video quality? Dont bother — because a genuine and passionate conversation cuts through the video quality.

Marketing To Baby Boomers – How Do You Know What Products To Choose

Marketing blogger

Marketing to the Baby Boomer Generation is a smart move. This is a much sought after demographic for many reasons. You may already have some success marketing to Baby Boomers, but you could have even more success with a little adjusting. Why? This is a huge demographic encompassing everyone born between 1946 to 1964. With that many age groups, how do you focus your target audience? You need to narrow this group to get real market appeal.

The United States currently has an aging population. We know this from any statistics you care to read at the U.S.Census Bureau. The problem with lumping the Baby Boomers into one marketing group is obvious when you look at the spread of years that are commonly used to describe this period in America’s history; the period post World War II.

Consider that in the year 2010, people born during the baby boom were anywhere from 46 to 64 years old. That difference in age is a difference in life experience – that can be considered an entire generation, and often is.

If you search the term “baby boomer” you will be marketing to a group of people who have been lumped together by an arbitrary measure of time. Can you afford to waste your time marketing to this one, vast group of people with the same product? A 40 year old will buy a different product than a 60 year old.

For instance, if I click on a website that sells products marketed to “baby boomers,” and those products are for retired individuals, I may be turned off immediately if I’m in my 40’s busting my hump every day trying to earn a living. Vacations, cruises, or other luxuries of time may not appeal to the person in their 40’s who is granted only two weeks vacation every year, has kids at home, and possibly are putting kids through college.

Now, say I click on a website for Boomers about beauty products. If I’m 60 plus years old I want moisturizes and sun protection. But if I’m in my 40’s I may be more tempted by products that promise anti-aging and wrinkle reduction. You have to know who you’re talking to!

It’s time to get to know your market. Perhaps you need to drop the whole “baby boomer” reference in your marketing strategy. What target are you trying to sell to? What age group will your product benefit? It’s fine to use the term Boomer when referring to nostalgia, but not when referring to a product. Who is your audience?

So, yes, use the term Baby Boomer Generation when you want to talk about something from your past… a little nostalgia is great. But, when your product will help someone in their 40’s, it may be wrongly marketed to someone in their 60’s.

If you are 46 years old and you receive a product endorsement for Medicare Supplement Insurance how would you feel? I guarantee the name of that product, and your name, would forever be thought of as untrustworthy and an unreliable source. Take a lesson from AARP – that letter comes almost exactly on your 50th birthday. They are not sending them out to a generic Baby Boomer demographic.

It’s often said that when you’re writing something for many people to read, “write for one person.” I must add, “sell to one person.” Know the one person you are marketing to, and not just some arbitrary demographic. Your product, and you, will be rewarded with the trust and esteem of your audience – and, hopefully, customers.

Time for some action! The Baby Boomer Generation references should be dropped from your marketing strategies. We are NOT one age group. This demographic is confusing at best and using this generic term won’t help you market to the so-called baby boomers. People in their 40’s, 50’s, and 60’s don’t want to be lumped together anymore than someone in their 20’s wants to be grouped with someone in their 40’s. You are marketing to a very different group of people, so treat us as individuals. Once you do, you’ll earn the respect of all of us Boomers… of every age!

The Benefits Of Digital Marketing That Surpassed Traditional Marketing

Marketing blogger

Digital marketing is a fast-emerging marketing approach in the world. It is a great alternative to conventional marketing for businesses whose objective is to solidify their brand presence on the web. Most industry experts would recommend digital branding and marketing in taking advantage of business opportunities that come with it. Digital marketing levels the field for your business as it opens you to compete with your competitors on the market regardless of their business size. However, leveling the field may open you to a number of vulnerabilities that could give them an upper hand in the competition. So, to make sure that you keep up with this tight battle, you should team up with a highly experienced creative marketing agency. Such an agency can provide you comprehensive digital marketing solutions such as Search Engine Optimization (SEO), content marketing, web design and development and print creative.

One useful benefit of digital marketing is that it is a lot more affordable than traditional marketing solutions. Since your brand name can be optimized online, there is no need for sophisticated materials like what would have been used if you chose ads published on magazines, yellow pages, televisions and radios. By just having a simple online platform and quality content on it, you can easily have your brand circulated throughout the web and potentially seen by your target audience. Online marketing makes it easier for your business to be discovered by millions of customers who rather prefer researching online than watching TVs for your product or service promotions. Apparently, online ads are a lot cheaper than advertising your brand electronically. Digital marketing also gives you the opportunity to monitor track the campaign progress in real-time. Online marketers use tools like web analytics to provide you reports about the current state of your website and make necessary changes immediately if there are strategies not working for your business.

Monitoring the real-time results online can save you enough time and money since you were able to discover any insufficiencies in the strategy implemented. Most probably, you cannot achieve this with traditional marketing that usually takes time in providing you results. Online marketing allows you to see the number of your page visitors and the websites bounce rate, current conversion rates and return on investments. This basically means that you can closely observe how your online customers behave and their preferences, to know if your brand targets the right audience.

Digital marketing enables you to better your strategy in a more refined approach without having to wait too long. It can vastly improve your brand development, starting with the things you want to accomplish, website, web content to the customers you want to acquire using online marketing. A well-designed website for your company can help you reach an extra mile in terms of exposure on the market. Marketing your products or service online enables you to reach even the farthest area in the world. Your promotional ads can easily go viral with billions of Internet users nowadays.