Marketing

The 10 Key Fundamental Marketing Mindsets Of Billion Dollar Companies

Marketing blogger

John Di Lemme

Mindset #1 – Crazy – You gotta get crazy and do something abnormal (above normal) in your business. Crazy means intensely enthusiastic. Are you intensely enthusiastic about taking your business to the next level? You can’t do that if you stay stuck in ordinary and keep doing the same old thing. Jump out of that box that’s held you captive for so many years and start taking full control of your life and business. Do what YOU want to do! Not what society and others tells you that you can do. Get crazy about your results in life!

Mindset #2 – Building – I often hear people say, “I work really hard. All I do is work.” The word “work” has a negative connotation, and no one likes it. Plus when you say it, you automatically feel that work is something that you have to do instead of something that you love to do. Instead of referring to your business as work, change it to building. Building is defined as increasing and strengthening. Say this out loud, “I am BUILDING my Billion Dollar Business!” See how much better that sounds. Drop the mindset of working really hard and gain the mindset of building your business to explode your results and live the life that you deserve to live!

Mindset #3 – On Time – Being on time in your business is not optional. You must be on time to serve your customers. When you are late, you instantly convey that you do not value your business or your customers’ time. It’s not enough just to be on time especially if you are running in at the last minute completely frazzled. You should be at least 15 minutes early so that you are fully prepared to share your products and services. That extra time gives you the ability to be laser-focused on your customers’ needs and create an experience that your customers will never forget.

Mindset #4 – Straight Talk – Your customers don’t want to hear any fluff. They want straight talk about what your products and services can do for them. We live in a microwave society in which instant gratification is expected. People won’t invest time listening to you beat around the bush about your business. Get to the point! What problem does your product or service solve for your customers? This is easy to do if you run an ethical business with rock-solid products and services. You have nothing to hide and everything to gain when you share straight talk with your customers.

Mindset #5 – Relentless – You must be absolutely relentless about building your business. You refuse to give up no matter what the naysayers tell you or what label society has tried to slap on you. Being relentless means that you refuse to quit, and it’s not even an option for you. It also means that you will not let anyone or anything stand in the way of you building a huge business and achieving your goals and dreams. Commit to be relentless and stomp out the fear that has tried to stop you from achieving your goals and dreams!

Mindset #6 – Associations – Who are you around? Take a good look at the last five people in your cell phone and understand that’s your future. If you don’t like what you see, then use the most important function in your phone…DELETE! Get rid of the people in your life that are stopping you from achieving your goals and dreams. If you don’t, you will end up living with the regret of what you could have done with your life. Fill your life with positive, like-minded Champions that support you, believe in you, and aren’t afraid to give you some tough love when you get distracted.

Mindset #7 – Be Decisive – Champions make decisions, and decisions make champions! Too many business owners refuse to take a step of faith and make decisions that could radically change their lives. They settle for running a mediocre business with mediocre results, because fear has them held captive. Not only are they not living up to their potential, but they are also selfish. Why? Because not making decisions is stopping them from building a huge business that could change lives worldwide. Take a step of faith and make an uncomfortable decision that will create radical results in your business.

Mindset #8 – Experience – What type of experience do you create for your customers? Your customers should be excited to enter the atmosphere of your business. They should look forward to seeing you and receiving awesome bonuses for simply being your customer. Your customers should also grow to expect that you will provide no less than a standard of excellence in every area of your business. Test your experience and walk in your customer’s shoes. Settle for nothing less than a *5* star experience in your business!

Mindset #9 – Trust – Your customers must trust you. If they don’t, then it will be impossible to develop long-term relationships with them. How do you earn your customers’ trust? Do what you say that you are going to do. Yes, it’s that easy. If you tell your customers you are going to do something, then do it. Plus commit to over-deliver for your customers. Go over and beyond their expectations. Absolutely blow their minds with extreme customer service not just once but every single time you interact with them. You will inevitably earn their trust and build rock-solid relationships with them.

Mindset #10 – Real People with Real Results – Your customers love testimonials! They want to know that other people have had positive results with your products and services. REAL people with REAL results not made up testimonials or paid testimonials! When you build long-term, trusting relationships with your customers, they will be more than happy to give you testimonials. Sharing these testimonials with your other customers will instantly give them confidence in your products and services.

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Why Multi Level Marketing is a Money Laundering Business

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Why Multi Level Marketing is a Money Laundering Business

MLM or Multi Level Marketing has been around for many years, and everyone knows someone who was talked into joining one of these “passive income business opportunities”. Over the years, however, MLM has quickly gotten a bad name for itself because of the dubious sales techniques and the false claims made to new recruits. The question remains, however; is MLM really a scam?

Identifying MLM Sales Strategies

The basic idea behind MLM businesses is to set up a chain of clients and distributors to sell products and services or recruit new members into the chain. In essence, this type of sales strategy is a sound one, but there are some inherent differences between setting up chains of distributors to make a profit and collecting money from new recruits who are then forced to sell products and services that are expensive and unpopular. Does your recruiter make his or her money from your sign-up fees? Are you required to get others to join to make a profit? If you answered yes to these question, the MLM business you are about to join is a scam.

The Expense of MLM Products and Price Fixing

Price fixing is a major problem with MLM businesses. As each new distributor joins the business, they are provided with a list of products that they are required to sell, and you will be able to separate a legal MLM business from a dubious one simply by analyzing the costs of the products and services. Prices that are fixed, inflated and will not sell well to the general public are signs of a scam and not a good business opportunity. These prices need to be inflated so that those on the higher rungs of the chain will make money, but these ventures end up failing very quickly, and those that bought into the idea are left to wonder where their money went.

Selling Directly to a Consumer VS Multi Level Marketing

Marketing directly to the end consumer is a safer, more effective way of starting up a business, and you do not have to deal with all of the “warning signs” and marketing schemes associated with fraudulent MLM businesses. The words “passive income” are all too convincing to the average person, but it takes hard work to set up a new business, and anyone promising anything less is bound to be looking to put a hand in your back pocket.

When you are marketing directly to a consumer instead of involving yourself in a chain of distributors, you will be able to set your own prices and ensure that the quality of the products and services you sell are high. Do not be fooled into thinking that MLM businesses are simple, quick or efficient ways to make money; it is the products and services that will make you money, and if they are too expensive, of a low quality or involve paying fees for the “privilege” of selling them, you are bound to find yourself red-faced and wondering how you fell for this type of scheme at all.

Showing Good Marketing Database

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One of the most important things for any marketing and advertising agency is keeping good track of all of their information.

Marketing is, after all, about information, and so it is absolutely the most important thing for marketing databases to be

kept in as complete and thorough a condition as possible. Without a good marketing database, showing about clients, profits,

prospective leads, and other kinds of important marketing information, a marketing company is as good as gone. There is just

simply no way to succeed unless the marketing databases are of the very first rate, and so good database software must be

used by a staff who really know just how to use it.

Of course, other kinds of information must be kept in the marketing databases as well. A database marketing agency can

really help out by providing good mailing lists, call lists, and even detailed lists of customer profiles to a marketing

agency. These kinds of marketing databases can help in all kinds of marketing, but in particular they are very good and

useful for use in direct sales marketing. Without having a good list of contacts, how are you supposed to sell anything? It

is near impossible, if you ask me. That is why all sorts of marketing

databases should be kept so that the amount of information available to the marketing agency is as great as possible.

I know what it is like when the marketing databases are poorly run. I once worked at an advertising agency where the traffic

coordinator was downright worthless. No one had any idea where any of the information about any of the existing projects was,

and so no one knew up from down. We did not inspire confidence. It started with lousy marketing databases, and ended with

lost clients, and bungled jobs. Within a year or so, the agency was laying off people left and right, and all because it

could not keep track of the information. In marketing, information is your most powerful weapon, so it must be kept in the

best of condition, and watched with the greatest of care. If you do not have marketing databases which are up to date, you

do not have a chance in the competitive world of advertising. After all, there are people out there who really can keep track

of their marketing databases. It is only a matter of time until they go and steal all of your clients.

Economic Benefits Of Print Marketing

Marketing blogger

Have you ever questioned the benefits of marketing to businesses and to you personally? Marketing bridges the gap between you and the maker or seller of an item. In doing so, it helps make products more useful because you are able to purchase them when you need them. Marketing makes buying easier for consumers. It also helps to create new and improved products as well as lower the prices.

The functions of marketing add value to the product. This means that marketing makes the product or service being offered more useful. The added value in economic term is called utility.

There are five economic utilities involved with all products form, place, time, possession, and information. Of the five, the utility of form is the only one that is not directly related to marketing. The remaining four are marketing utilities.

Form Utility. It involves changing of raw materials or putting parts together to make them more useful. In other words, it deals with making, or producing things.

Let us look at a tree to determine its utility. In its original state, a tree has value as an object of beauty. It also prevents soil erosion and produces oxygen for us to breathe. When the tree is cut down to use in making other products, however, its usefulness increases. Lumber from the tree might be used to make pencils, paper, furniture, and buildings. The raw material (wood) becomes a part of finished items that have more value to us than the raw material itself.

The same would be true if a manufacturer were assembling parts into a product. For example, the parts of a chair (the wood frame, the fabric used for the upholstery, the glue and nails used to hold the parts together, the reclining mechanism), they are relatively useless by themselves. Putting them together adds form utility.

Place Utility. It involves having a product where customers can buy it. Businesses often study consumer shopping habits through their newsletter printing that include a survey column to determine where would be the most convenient location for consumers to shop. Some businesses decide on a direct approach by selling their products through catalogs, posters and newsletters. Others decide to rely on retailers for help in selling their products.

Time Utility. It is having a product available at a certain time of the year or a convenient time of the day. Marketers increase the value of their products by having them available when consumers want them. In order to achieve that goal, marketers must plan their operations well in advance.

Take for example, toy manufacturers who introduce their new products to retailers through cheap newsletters or full color newsletters at a toy fair in New York. That is when retailers decide which products they will sell during the holiday season some nine months later.

Retailers also offer convenient shopping hours to accommodate their customers. Mall stores open 10 a.m. to 9 p.m. while some convenience stores are open 24 hours a day.

Possession Utility. How do you come into possession of the items you want? Unless they are given to you as a gift, you generally buy them for a given price. That exchange of a product for some monetary value is what we call possession utility.

Retailers may accept alternatives to cash like personal checks or credit cards, in exchange for their merchandise. They may even offer installment or lay-away plans. Every one of these options adds value to the product being purchased. In fact, without these options, some customers would not be able to buy the items they want.

Information Utility. It involves communication with the consumer. Salespeople provide information to customers by explaining the features and benefits of the products. Packaging and labeling provide information to customers about qualities and uses of a product.

Try to study these economic benefits of marketing to be successful in your business field.

Modern Marketing Strategies

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Modern technology enables new, exciting and highly cost effective marketing strategies. Targeted email marketing and SMS marketing have until now been the preserve of large, wealthy organizations but over the last few years competitive pricing and increased accessibility has meant even small business owners can now join this marketing revolution and take full advantage of this technology through online providers. Such software and portals allow you to create, deliver and track campaigns with the investment of less than a monthly mobile phone bill.

Targeted email marketing is ideal for enhancing the image of your business, increasing the effectiveness of your marketing campaigns and building strong, accurate mailing lists.

Targeted email marketing also enables you, for the first time, to send emails to customers based on their buying habits. Gone are the days of mass messages to all and sundry, you can now deliver messages to those people who are likely to respond to them and you can do this simply and at a fraction of the cost of conventional methods. ROIs are significantly greater than conventional marketing methods.

Targeted email marketing is ideal for newsletters, new product introductions, sales promotions and listings that change on a regular basis. Organisations such as restaurants, hotels, hospitals, travel agents, venues, event organizers, to name but a few, can all benefit from such technology.

SMS marketing is an ideal partner for targeted email marketing and is ideal when the time frame for contact is much shorter. SMS is perfect in situations where your offers may be time limited to a day or so, examples of which may include; special offers, appointment reminders and school absences.

Whether you are a well established company or newly formed finding highly cost effective ways of expanding your customer database is paramount. Targeted email marketing and SMS marketing are fast becoming the main stay for thousands of organizations the world over for such purposes. At least one in three people check their emails daily and with more and more people owning mobile phones there is an unparalleled opportunity to get your messages to those who are likely to act on them.

Creating and sending targeted emails and SMSs couldnt be simpler. Todays providers take away the need for any technical knowledge, allowing you to concentrate instead on creating messages that you know your customers will respond to.

Tracking and analyzing the outcome of email and SMS marketing campaigns is just as easy. You can see who opened your messages, when and whether any links contained within the message were clicked. This further allows you to see what your customers are interested in and further enhances your list accuracy.

Such systems are also scalable allowing you to send one or a million messages with no extra work. Together with low costs and no contracts targeted email marketing and SMS marketing are set to revolutionize modern day marketing and by reading this article you have already taken the first step in embracing this new and exciting technology.