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Internet Marketing Mentoring and Coaching Center Review

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The History

The Internet Marketing Mentoring and Coaching Center was founded in January of 2008 by seasoned entrepreneur and marketing expert Gerald Van Yerxa. Yerxa, owner of ConAsia Global Internet, founded the center with a vision to empower individuals and businesses with the education and resources necessary to leverage the Internet for success.

Originally, called Big Ticket To Wealth, the company focused its energy on providing an income opportunity for individuals who had a desire to make money online. Over the first, almost three years, the company has grown into a powerhouse of education and mentoring. Such that the Internet Marketing Mentoring and Coaching Center, is attracting students from all business industries not just those looking to make extra money online.

The IMMACC, for short is still solely owned and operated by ConAsia Global Internet. The name change, effective September or 2010, represents the core mission and company vision.

The Product

As stated above, the IMMACC’s vision is to empower people and business with Internet marketing education, mentoring and coaching. The core product is a powerful lifetime membership mentoring program that allows the student access to archived and live mentoring trainings and coaching sessions.

Currently, the company has over 700 hours of archived training and education, three live mentoring sessions each week and a library of resources to equip the members of the center with the resources necessary to create success in their businesses and lives.

The USP (unique selling proposition) the Internet Marketing Mentoring and Coaching Center offers is the fact that it is an on going up to date marketing program. This means that the education available to the student is always current and changes with the ever growing trends and fluctuations with Internet marketing.

In contrast to other programs, where you have to buy a new course each time something new is introduced, the IMMACC will always update it’s mentoring with “what’s working now” education for no extra charge. This foundational practice, stays true to Gerald Van Yerxa’s vision and mission to always offer the most cutting edge and powerful marketing education available online.

The Opportunity

In addition to the education, the Internet Marketing Mentoring and Coaching Center offers a lucrative and powerful direct sales opportunity. The opportunity offers a global in demand business and product fueled by a state of the art marketing system.

Students of the center, are given the exclusive international affiliate rights to market the program around the world. The power behind this business model is driven by several factors. First, it is 100% online and can be accessed from around the world immediately. Second, the demand for the product transcends all cultures, industries and spans the globe. Third, the compensation structure allows for very lucrative direct sales commissions as well as it incorporates team leverage as a two tier affiliate.

In conclusion, if you’re interested in learning how to successfully leverage the Internet and are seeking mentoring and coaching, the Internet Marketing Mentoring and Coaching Center is right for you. Not only will you have access to training and mentoring from the company, you will be assigned a direct mentor who is there to help you create success in your business.

ANB Promotions Ltd gets the prestigious Marketing Company of the Year award

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ANB Promotions Ltd makes news by bagging the prestigious Marketing Company of the Year award at the Appco Group Convention 2010. The Managing Director of the company Mark Cox picked up the award amidst thunderous applause. Mark waxes eloquent on having won the award- -I believe the award isn’t based on the last twelve months; the results we’ve achieved in the last year are a by product of the environment in the office: it’s been set up like a training school rather than just a sales office, with a sales-based trainer. I’m a believer in showing the FRs what is possible, not only over one, two, or three months, but consistently setting the pace to show them it’s possible to have fifty FRs in a Marketing Company and consistently do 200 sales a week.- ANB Promotions has been delivering great results with its campaigns, thanks to the earnest efforts of Mark Cox and the team. Mark says, -I demand high standards from myself. I am not afraid to demand the same from those around me. I teach my people early on how to have a first gen on their team. I have a full-time Recruitment Manager to ensure this happens. It’s important to have a consistent stream of new starters each week.- ANB Promotions, based in Birmingham, has a long way to go in direct marketing. Says Mark Cox, who is also the founder of the company, -My mission is to open offices across the globe creating incredible opportunities for the people working alongside us. I’m a great believer in people and hold the firm belief that individuals can achieve much more than they’d ever believed possible under the right guidance and training-. The company, launched in 1997 in Plymouth, goes ahead with the philosophy that everyone deserves the opportunity of a new beginning and the chance to succeed. ANB Promotions Ltd has been providing the best of face-to-face commercial service to many household names across a range of industries from hospitality and leisure to utilities and telecoms.

For further information visit ANB Promotions Ltd and also visit ANB Promotions Ltd on Twitter.

Developing A Positioning Marketing Strategy Process

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Developing a Position Marketing Strategy is determining exactly what Positioning is and why it is important. According to Wikipedia, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target markets for its product, brand, or organization. It is the relative competitive comparison that a company occupies in a given market as perceived by the target market.

Position is the customers overall perception of your business including its products and services. Position is what is in the mindset of your customer. If your positioning takes full advantage of your customers perceptions and you communicate this positioning effectively, it will set you apart from your competition and establish a solid first link in the purchase decision chain, also known as the awareness link. The awareness link shapes your relationship, and often the real purchase is made by the unconscious mind on the basis of awareness long before the actual sales transition is completed. Having good positioning makes for favorable awareness and sets you up for success right from the start.

Position can be very tricky in that its under your control yet it is not. To the extent that your customer may already have perceptions about your business, industry, products and services, those perceptions already are your positioning. You need to identify these perceptions because you can change your positioning. As a result changing customer perceptions with effective communications through your companys sensory package can influence the behavior that is consistent with the image you are trying to project to your customers.

Your positioning has to be genuine. It MUST be consistent with the reality of your business and it has to be consistent with the perceptions of your target markets or it will not be credible or believed. Positioning, based on false claims or a misunderstanding of your target markets, is a liability to your company. It can turn away prospective customers and weaken relationships with existing customers.

Differentiation is more than just simply being different from your competitor. You need to be preferentially differentiated and this is why it is important to be positioning your company in your target markets. I read many articles and blogs that constantly say being able to identify how your product or service is different is one of the factors that will make or break your business. You may ask why? It is because being different AND being able to successfully communicate that difference will secure a welcome niche in the marketplace for your business. To create a differentiation that will not be imitated, you have to think beyond your core benefits of your business. The companies that have succeeded in maintaining their differentiation over the years and werent intimated are those that innovated in qualities beyond the core benefits of their market. Be the innovator of qualities and think ahead and look outside the forest.

There is a systematic process for developing an effective positioning for your overall business. It is a step-by-step process, but it is not automatic and does not happen overnight. It requires careful thinking and insight from you from the inside of your business to position for the outside perception of your business. It requires that you know your target markets (see last weeks blog Your Target Market and the Need to Focus. It takes time, but with proper understanding of your target markets, you will have a foundation in place for building a positioning strategy that will draw your target customers to you. EXHIB-IT! has been working on our position strategy for the last few years after our competitor moved within .2 miles from our showroom where we had been located for a number of years. We took for granted that our competitor was across town and knew we differentiated our businesses and it did not hurt that we were on opposite sides of town. However, when our competitor moved this close to our location where we had been for 7 years at the time, misperception in the community occurred. Our company names are similar (as are about 500 exhibit names in the USA). We focused on position strategy, which has allowed us to grow 122% over a 2.5 year period. It was not an easy process in the beginning, but once we identified our target markets, along with our secondary flanker markets, it made it easy for us to have a position strategy.

To be effective and create a position strategy, the first step is to determine the general classification of your products and services. They can be classified into one of three ways (1) a true product, (2) a commodity or (3) a brand. Think about what you sell and which category it falls into and how that affects that way you are positioned in the minds of your prospect or customer.
Many companies confuse a solid marketing strategy with pure tactics, also known as a brand juice. Visual identity with clever tag lines and a creative “essence” advertising package through your sensory package are all key ingredients in brand juice creation, but they are only supporting elements. To be effective, such supporting elements must be part of a more comprehensive plan.
After determining your relative standing in the market and how the market sees you compared to your competitors, this will affect how you develop your marketing communications as you decide to either reinforce your current relative standing or try to change it, work on these five steps below.

1.Determine what the dominant gratification mode and purchase preference of your target market segments are. To do this, you look at the psychographic characteristics of your customer – which are the perception and behavior modes. You look at the interpersonal, objective and introverted modes and what the purchase preferences were regarding experimental, performance and value of your products and services and apply these to the way you create your positioning statement.

2.Develop other key psychographic characteristics of your target market. Study your existing customers (as this is your most cost effective approach to studying the characteristics) and look for clues to customer perceptions that will help shape your positioning strategy.

3.Redefine your product or services. Begin setting yourself apart and create a unique place in your customers minds to define your product or service in terms of its features and emotional factors that are important to your prospective customers. Then write your positioning strategy which should be a brief paragraph for each target market segment that provides an overview of your positioning by gathering all of the key positioning elements and pulling them all together.

4.Develop your unique selling proposition also known as an USP. This is your slogan, your tagline, and is an expression that will become closely linked with your business. It should be something catchy and easy to remember and should also contain a basic message about your company that elicits in your prospective customers the emotional gratification that they can expect from your business through its products and services.

5.Develop your positioning statement to be more explicit and an expanded version of your USP that explains and gives the rational justification for it by identifying what your business does, the result customers can expect from doing business with you, and how you are going to achieve that result.

Again, be sure to review this information and update it periodically to keep the information current. Your Position Strategy should be evaluated constantly by using metrics and updated periodically to keep you current with your prospects and customers needs.

The importance of social networking sites in social media marketing

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Social networking is the newest and most popular trend on the internet today. Many individuals who join a social networking site are able to keep in touch with old friend and relatives, meet new people and make new friends. With just a few clicks of a button, you are able to access and share so much information, and many businesses have taken advantage of social media to market their products as well as to promote their websites.

Social media marketing is now one of the fastest growing trends among online entrepreneurs today and small business owners can benefit as well. What makes social media marketing via these social networks so attractive is the fact that anyone can join. Whether you are a college student, a housewife or an entrepreneur, anyone and everyone with internet access has the ability to join a social network. With millions of active users constantly on these social networking sites, a small business owner has surely a lot of potential customers to do business with. Most of the social networking sites are free, so you do not have to pay anything to sign up. By simply creating an account and updating social networking pages, businesses can advertise their wares.

Facebook, Twitter and LinkedIn are some of the popular social networking sites available. Facebook is a great way to advertise products and services. With a like feature, users can recommend a web page or link, which increases the chances of people investigating your site further. Be sure to utilise all possible Facebook tools such as posting a fan page for your business and include pictures, questions, information, and resources that your target audience would find useful. Twitter has a limited amount of text to use, so make sure that you customise your page to be unique with a catchy background and title. Also, hyperlink words back to your company website, which will create traffic and increase the possibility of being picked up by search engines such as Google. By using LinkedIn, you can link your company’s website to the network and it will be shared with the professional community. You will have the ability to answer questions posted by your target audience which will give you expertise in the field.

If you are a business owner who is considering online marketing to increase your sales, then use social networking. This way you can increase your advertising potential by reaching more people and at the same time develop a niche market for your products and services.

ACN Marketing Plan – Vital ACN Marketing Strategy For Success

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A duplicable ACN marketing plan is the most important thing you need as you are trying to build a team of distributors. If you desire to learn how to make a full time income in this business, you’re going to need to learn an effective form of ACN marketing that targets people that are actually interested in a business opportunity. If you’ve been in network marketing for more than a few weeks, you probably realize that the single most difficult thing about building your team is finding interested prospects to talk to. Prospects who are really interested in what you have to offer, and are happy to hear from you with regards.

The trouble is, that the out-dated ACN marketing techniques that they are STILL teaching, just don’t work anymore. These ‘caveman’ marketing strategies are things such as:

-Pitching to your friends and family
-Wandering around at the mall handing videos and business cards to as many people as you possibly can
-Purchasing leads on the Internet and cold-calling until you’re blue in the face

Now, not only do these 3 things literally cause 97% of ACN reps to go completely broke, fail, and quit network marketing altogether – but they are absolutely dreadful to withstand. Now, if you are having success with these methods, then more power to you – but I’m willing to bet the reason you are here is because you’re looking for a better way of marketing your ACN business, and a faster way of building a substantial residual income with ACN.

Luckily, there is a much better way of ACN marketing – the Internet. See, the really great thing about the Internet is that there are thousands of people everyday looking for a new opportunity to join, so all you need to do is get in front of those people, and wa-lah – you will have MUCH less rejection, and much more distirbutors joining your downline – some on complete autopilot.

Can you imagine? Positioning yourself so that folks dial your number, ask questions about your opportunity, and listen intently to everything you say! The days of cold-callig, the 3 foot rule, and hassling your friends and family are over! It allows you to market yourself first, and your opportunity second – so that you don’t blend in with the rest of folks who are trying to recruit into ACN, and instead, appear as a leader that people will want to join, follow and learn from.