Any business will never be able to survive without any form of marketing. But staging a marketing campaign isn’t easy. If you aren’t careful, it can bring your business down and drain all your finances.
To come up with a foolproof marketing campaign for your business, take note of these tips:
1. Create a marketing plan. What’s the main use of a marketing plan? With it you can answer the following questions:
Who are your target market?
What kinds of marketing strategies will work?
Where are the best places to promote the product?
How do you present the product to the target market?
You also need the marketing plan when you have to assess your marketing objectives. This is how you’ll know if you’re still in line with your business goals. You can also evaluate if your business goals are still sound or if you need to change them.
2. Combine online marketing and local marketing. Because the Internet is the rave, it’s common for businesspeople to solely depend on it for the marketing of their products and services. Don’t. There are still thousands of people who are not in the World Wide Web.
You also have to create and perform local marketing strategies, including giving away of business cards, putting up tarpaulins and signs, sending samples, joining fairs, or convincing friends and family to spread good words about your business.
For your online marketing, you can consider doing the following:
newsletters
e-books
website
blog
microblogging platforms like Twitter and Plurk
Facebook
article directories
directories and search engines
social bookmarks
e-mail blasts
3. Come up with a USP. What’s a USP? It stands for unique selling proposition. You have to determine what sets your product or service different from your competitor’s. Price doesn’t count as a USP, since it’s proven that customers are always willing to pay more just to get quality products or services.
Coming up with your product’s USP is very important and should be accomplished with thorough product knowledge and research. Take time. Ask for help.
4. Use subliminal messages. Do you know that you can use subliminal messages to promote your business? Many experts say that subliminal messages don’t really work in the world of advertising. I say it’s completely not true. We have already seen how it works. You hear the words “Just do it,” and you don’t think about an inspirational phrase. You think about Nike.
It’s fundamental for businesses to have their own tagline, logo, and other marketing gimmicks that customers can associate to their products and services. Don’t forget to add them to your marketing materials too. For subliminal messages to work, the customers have to be exposed to them a lot of times.
5. Keep track of your marketing campaigns. A lot of marketing campaigns require money, and all of them demand time. It’s not a good idea to spend both on those that don’t really work. You can identify which strategies are not by monitoring your marketing campaigns.
