Month: May 2019

The Benefits Of Paid Search Marketing

Marketing blogger

When a company is ready to start marketing via the Internet, Paid Search Marketing (Pay Per Click or PPC) is the fastest and easiest way to to get page one visibility on the major search engines and attract qualified prospects to their site. It can be launched in a few hours, and it can produce dramatic results rapidly. It is a great way for a company to start using Internet Marketing techniques to grow their business and increase their top line. There are a number of benefits to PPC campaigns, including:

Precision: PPC enables you to be very precise in putting a targeted offer in front of a specific segment of the market. By identifying specific key words, creating unique offers, and writing tailored ads, you have a tremendous amount of control over who sees your ad, what offer they see, and where they land on your website.

Targeting: Another aspect of precision is the ability to target your market geographically, demographically, and by time of day and day of the week. When combined with keyword specificity, unique offers and well written ads, you can focus very tightly on the target market you are trying to reach. This ensures that the majority of people viewing your ads are qualified prospects.

Speed and Simplicity: This can be looked at two ways. First, while doing PPC right can be somewhat complex and time consuming, planning and executing a campaign can be accomplished in hours. Also, this refers to how quickly and easily a prospect can move through the buying process, a matter of a few minutes, when clicking through to a well designed landing page and taking the desired action.

Financial Control: PPC provides the advertiser with complete control over how much money is being spent. A daily budget can be allocated, then changed depending on results of the campaign, and to take advantage of changing business conditions as they occur.

Length and Scope of Campaign: A PPC campaign can run for any length of time and can be very narrowly or broadly targeted. This enables the advertiser to use a campaign to accomplish different things, from delivering targeted offers to a narrow market segment for a short period of time, to more broad based branding and awareness.

Monitor and Measure: With the excellent analytics tools available today, PPC campaigns provide complete transparency and make it easy to monitor the progress of a campaign as well as the results to date and ROI.

So, when you are ready to start marketing via the Internet, a great place to start is with paid search marketing. You can start up a campaign in a matter of hours, deliver a tailored offer to a precisely targeted market segment bringing them to your website, you can have complete visibility into the results of the campaign, control your budget, and you can start or stop at any time. What are you waiting for?

Considering Joining A Direct Marketing Network

Marketing blogger

Most people are familiar with the terms MLM and network marketing but might raise their eyebrows at direct marketing network. It can be confusing since there isn’t a single definition and different people will define it differently. For some, it is a group of direct sales marketers who band together to exchange information and tips regardless of the products each sells. Others think of direct marketing networks as being more like network marketing but with more of a focus on selling products to consumers than recruiting new members for the business.

Many businesses that started out as all or mostly direct sales have become a combination of direct sales and network marketing. Some of the better known ones include Avon and Tupperware. Avon was door to door sales and representatives were assigned to specific territories. This later changed as more women entered the workforce. Representatives no longer had to sell only in specific neighborhoods. When the internet came along, Avon didn’t take too long in becoming a presence online. More representatives began networking and recruiting as Avon’s business model adapted.

Tupperware experience a similar transformation though their beginnings were a bit different. Tupperware was well known for home parties to sell products. Representatives would book parties by encouraging the hostess of one to ask her guests to consider booking a home party at hers so she got a discount or free products. If a guest also signed up as a representative, it benefited both the hostess and the representative. Home parties are still done but Tupperware has also made the jump to selling and recruiting online. Tupperware offers several ways for people to buy products. You can host a home party, an online party or simply place an order online without hosting at all.

Avon and Tupperware are just two examples of companies that transitioned from direct sales to direct marketing network companies. One company that has always been pretty much a combination of direct sales and network marketing is Shaklee. Distributers sold products directly to consumers and recruited new distributors. They also often kept top selling products in stock so they could be delivered faster. Now, distributors don’t need to keep stock on hand and do a large portion of their selling online with products shipped directly to the buyer rather than to the distributor for delivery.

The internet has made direct sales easier for many companies and has led to more networking among the representatives of those companies. Now, much of the training is online so new reps do not need to attend training seminars and meetings at specific times and locations. At one time, it was thought the internet might mean the end of companies that focused on direct sales marketing but they have adapted and grown bigger than ever. They offer more opportunities for both joining as representatives and being customers. Direct marketing networks are worth checking out no matter what your definition is. Either way, the opportunity to connect with others in direct marketing benefits sales.

How Joint Venture Marketing Attracts More Clients

Marketing blogger

Joint venture marketing attracts more clients for businesses because the core this type of marketing is to establish channels to customers. These marketing channels are effective because companies have special relationships with their customer base. Developing a high quality relationship with a business that has a loyal following of customers that trust the recommendations they receive from the business is the best way to attract more clients. These businesses have developed a level of trust that can really provide a company looking to penetrate new markets a quick entry point to gaining brand awareness and at the same time potentially receive additional marketing and sales support to close business opportunities that arise from the joint venture.

Reach Established Customer Relationships

The best way to attract more clients is to reach them through personal introductions from joint venture marketing partners. This can come in several different formats. Sometimes a partner will have an active sales force, an on-site maintenance team or company representative that interacts with the businesses customers and can provide information about the partners’ products and services. Depending upon what the products and services covered in a joint venture agreement are, any one that interacts on some level with a customer could be a potential marketing channel. Determining the best level of introduction should be clearly defined in the partnership agreement.

Sell Through Trusted Relationships

There are many consumer focused businesses that have opportunities to sell additional products to their clients due to the trust and respect that the clients has for their opinion. A common example of a trusted relationship product recommendation is a dentist recommending a specific type of electronic toothbrush like a Sonicare. It’s hard to ignore the advice if a person is confident that the dentist is looking out for their health regardless of the referral fee they may be receiving for recommending that product over another. In business to business transactions when making a recommendation for a new product or service a person’s job could potentially be on the line. It is always far easier for an employee to say “no” to trying something new and sticking with the status quo when making a buying decision for business use. If the goal of a joint venture is to attract more clients, then having trusted relationships that can provide the confidence needed to reassure customers that they are in good hands is critical with business to business focused joint ventures.

Expand Brand Awareness

Joint venture marketing attracts more clients due to the increase in brand awareness among the target demographics that are being pursued. If the proper research was done prior to reaching out to potential partners as the deals are being done the business is instantly improving its prospects of attracting the right clients. Each time a new joint venture is put into place there are several activities that help to expand the new partners brand awareness with the other companies existing customer relationships. A mention on the website through a press release or blog post is a good way to begin announcing the relationship to attract more clients. An email newsletter or personal introduction from the individual that has a trusted relationship with the clients should also be a part of any early stage of implementing a new JV marketing campaign.

Increase in Marketing Capabilities

The increase in marketing capabilities joint ventures provide can be critical in helping a business grow. Developing a new sales pipeline through JV partners and structuring the communication properly so the best suited person is talking with the customers and closing the deals will ensure that the clients that are attracted will be closed and become long term customers. Take advantage of any marketing opportunities or recommendations from partners on how to best market to their existing customers to attract more clients. Leverage all offers of marketing support to keep marketing costs under control in order to maximize each joint venture return on investment.

It’s important to attract more clients from a joint venture by marketing the opportunities to the new potential customers through the correct means to build their confidence through building strong brand awareness and building from a trusted relationship. Have a well-planned process for customer engagements and proper methods for educating existing customers about the joint venture activities.

The Importance Of Niche Marketing And Finding Your Niche Market

Marketing blogger

Niche market plays an important role, when it comes to achievements and success for online business. When you want your online business to grow, first you need to be sure about your target audience and then market your products or service accordingly. When a person says his product is for everyone, believe me, his business would be a great failure. You need to identity and know to whom your product would benefit and who would be more interested to buy it.

If you were wondering what niche market would be the best to buy and sell your product or service, let me give you a hint. A group of individuals or businessmen, who share common interest and needs in business, who are recognized and satisfy their clients is a niche group. When in business, you need to identify a niche market or a group of businesses, which either buy your products, or sell them on your behalf to make profit for both them and you. They help you to better success in your business. Selling a product without having any target audience is like walking on an unknown path, which most likely will lead ou nowhere.
Thus it is important to locate your niche market, when it comes to any kind of business.

To be successful you need to promote your product and to promote you need to have better knowledge about the product and its niche marketing and if the product demand is more and you need to succeed in your business, then you need to find a niche market to sell your product. It is always better to select a product that is of your interest, so that you can market it well after gathering relevant information about the product and niche marketing. You would need to conduct research, which needs lot of time investment, by which you can sell well, only when you have interest in the product. Thus the first important thing is to choose a product carefully.

When you choose a product, you need to make sure there is a market for the product to sell well. Coming up with a business or product that has no takers or buyers would be a complete failure. Hence, you would again need to conduct a research to find out the market status for your niche product. To run any business successfully, there is a need for continuous demand for your product. If the demand is hampered, then your business will bear the brunt. Hence, to be on a safer side, it is better to go for a product that has a constant demand.

When you create a content on the website and wish to have more number of prospects to read it, you need to make efforts to use keywords. It is good to be familiar with the phrases and words your target audience are used to and will refer to, when conducting a search on the Internet. You can visit sites that will give you details about the most common popular key words and you can use them accordingly. To reach out to more number of people, you need to promote your website. Come up with a well-arranged site that can hold a high position and rank on the search engine. SEO friendly sites guarantee large number of traffic.

Niche market helps you only to concentrate on your target audience without being bothered about the rest. You are only focused on your prospects and their needs. Use marketing methods that work well for niche market and success will just be round the corner. Many new comers in their venture fail to understand the importance of niche market, but realize it only after losing a great deal of money. I am sure, now you would understand the importance of niche marketing and its essence to find your niche market for a better business prospect.

Negative People, There’s No Place For Them In Network Marketing

Marketing blogger

If you’re around people for any length of time, and in network marketing, that’s pretty much a given, you’re going to run into those people who always see the worst in everything. They’ll find something wrong, in any circumstance in which they may find themselves. These “Glass Half Empty” people mystify me. I simply don’t understand them. The world is ALWAYS out to get them. Nothing EVER goes right for them. They’re not happy unless they have something to complain about. What an unhappy way to live! It’s sad, really. Now, I’m not the type of person to ostracize others just because I don’t like them or the way they behave. I’m a bit on the codependent side so in the past I would’ve tried to fix them. I suppose that tendency comes from all my years working in the Healthcare industry. Truth is though, they’re usually not fixable, not by me, at least.

In Network Marketing, these people will be a detriment to your team and death to your business. They will destroy your morale and the morale of your team in a very short time with the poison that comes out of their mouth. It’s their objective to bring other people down so they can have company to share in their misery. If this is allowed to go on, negativity will spread like a cancer throughout your entire downline. Really, it’s best to avoid these negative people altogether and you certainly should never try to recruit one of them. You don’t want them on your team. They won’t be teachable. In fact, they will find fault in whatever you do try to teach them. And they won’t hesitate to voice their disagreement in your team conference calls, no matter who may be present. You don’t need them spewing their venom all over your new distributors or on prospects you may have invited to listen in on the call.

I have a name for these negative people. It’s fairly descriptive of the kind of damage they can do to your business. I call them “Dream Killers.” They will suck the life out of you. Experienced Network Marketers understand the value of surrounding themselves with positive people who will encourage and edify them and their team. They know to avoid the negative crowd. If your Network Marketing Business is going to to be successful, you must surround yourself with positive, successful people and avoid the “Dream Killers.” It’s as simple as that.

Now I do however, enjoy encountering one of them when doing a training call with a new recruit. I want my trainee to see how I handle the situation. I want them to see that I don’t let that “Negative Nellie” get the best of me and that I DO NOT let THEM control the conversation. This accomplished, I then end the call with a comment like “you’re right, Network Marketing isn’t for you,” or “no, you’re not a fit for my business and my team.” I thank them for their time and hang up. It only takes one call like that to get the point across to my trainee that under no circumstances do they want someone like that on their team! It’s a great training lesson. I suggest making good use of it when it presents itself. Better they experience it first, with you, in a controlled environment, than on their own where it can discourage them.

My point is this, negativity breeds negativity. It’s counter productive and will destroy anyone who spends much time under it’s influence, no matter how experienced they are. It certainly has no place in Network Marketing and if you want your business and team to flourish, it’s best to avoid negative people, altogether. Weed them out from the beginning if you can and don’t have them as a part of your team. You’ll be much better off, for it. Better to surround yourself with “Dream Builders” instead, people who will build you up and want to be built up, themselves. Fill your downline with positive, goal oriented, “Glass Half Full” people and you will grow a successful and profitable Network Marketing Business.