Month: September 2018

Dos & Donts Of Digital Marketing For Modern Entrepreneurs

Marketing blogger

Entrepreneurs of 21st century think independently, to raise new business prospects. Digital marketing services have replaced the traditional business concepts. Currently, the retail market has been taken over by eCommerce websites and popularization credit goes to digital marketing agencies. The market is witnessing growth by involvement of marketing tools and evolved a new concept of trading. But, the advertisers have to be smart enough to select and execute the right strategy.

Dos of Digital Marketing

Marketers must always consult reputed company for availing digital marketing services at industry leading prices
Inspecting team of experts. A team of Google certified professionals is best for executing campaigns and increase sales
Selecting SEO, SMO or PPC campaigns as per the business requirements
Choosing ideal package with additional features or services
Using keywords related to a product or service
Ensure PPC Ads are promoted on high traffic websites and online channels
Broadcasting awareness messages for target audiences
Creating positive goodwill by following Online Reputation Management (ORM)
Channelizing social networking profiles and interacting with customers
Maintaining record of day to day digital marketing services in delhi, keyword ranking & reports

Donts of Digital Marketing

Avoid black hat SEO techniques. Google penalizes websites involved in illegal online promotion
Never post sensitive content on social networking sites that may harm any individual or community
Do not release campaigns with highly animated online banners and ads
Discard keywords that have high competition and have less possibility of ranking top
Be careful in designing a well structured, informative landing page with equal colour contrast
Make sure to add call-to-action button on the landing page
Pay full emphasis on both on-page and off-page SEO techniques for ranking keywords
Try to run banners and ads on high ranking websites
Dont complicate the ad, it may confuse the online users
Dont underestimate the value of digital marketing combo packages. A customized package targets more clients rather than ordinary package

At the end, digital marketing is not that complex as it seems and dos and donts help to plan an effective strategy. The agencies involved in SEO, SMO and PPC follow the needful strategies to generate results. Its better to hire a reputed digital marketing company, rather promoting the brand utilizing DIY techniques. Surely, the online tutorials and examples are ideal, but professionals are suitable for professional works.

What Kind Of Accounting Records Does The Irs Require For Network Marketing Mlm And Other Stay At H

Marketing blogger

Two questions frequently asked by Network Marketers are What kind of business records do I have to keep for the IRS?, and Whats kind of record-keeping system should I use in my business?

Operating a business without paying attention to record-keeping is a recipe for disaster. You may be thinking who caresI hate bookkeeping and tax details, and if my business takes in enough money, it wont matter anyway Ill just pay someone else to clean up my record-keeping later!

Not so fast, my friend! A good record-keeping system is crucial for preparing your tax returns. And if you dont prepare your tax returns with care, youll not only pay too much in taxes, but also increase the risk of a dreaded IRS audit. If an auditor finds insufficient records or significant mistakes in your books, it can disallow deductions, plus impose hefty fines and penalties, possibly forcing you out of business and wiping out your life savings as well.

The good news is that the IRS doesnt prescribe one particular system of keeping records that must be used. No two businesses are alike, so theres not one uniform fashion when it comes to record-keeping. Any system is okay, just as long as it paints a true picture of your income and expenses.

You can keep your records either manually, or with a computer.

The manual system works fine for smaller home businesses and cost only $10 to $20 a year for a ledger book and some manila file folders. I recommend a Weekly Bookkeeping booklet, where you can record your income and expenses on a regular basis, and then update the year to date totals, by expense category, at the end of each week. This way you always have an up to date statement of Income and Expenses, or Profit and Loss report, at your fingertips. In addition to the weekly record book, keep a check register, an adding machine, a mileage log,and an accordion file close by for filing receipts. Organize your receipts by category; Advertising, Travel and Entertainment, Cell phone, and so on.

A computerized record-keeping system works on the same principles as the manual system, however, the computer automates the process. You can use spreadsheets to record your residual income and bonus checks, and use separate columns to categorize your expenses.

An even quicker way to categorize your expenses is to use a software program such as Quicken or QuickBooks. These programs work like a checkbook register, with each income and expense transaction typed in as you go. A Profit and Loss report can be printed in a snapassuming you do have some basic accounting knowledge. But beware. A software program is no substitute for a basic understanding of debits and credits. Often the year-end reports that I see produced from accounting software programs is best summarized by the statement Garbage inGarbage Out.

If youre comfortable at the computer and have basic bookkeeping expertise, good for you! But you dont need computer software to keep accurate records. At minimum, categorize your receipts (auto, office supplies, advertising, etc) in manila folders or an accordion file, and total them up by category at tax time. Staple the adding machine tape to each folder or stack of receipts. Either system is okay as long as it paints a true and accurate picture of your income and expenses.

Network Marketing business owners should get a copy of IRS Publication 583, Starting a Business and Keeping Records, for more details on IRS record-keeping requirements.

Nike’s Marketing Strategy

Marketing blogger

Nikes marketing strategy rested entirely upon a brand image which is favourable and has evolved into a great multinational enterprise over time. The favourable brand image has been kept afloat due to the strong association with the Nikes logo which is quite distinctive and the slogan Just Do It which has been used in advertisement for quite some time. The company has been known to invest heavily in advertisements and brand promotion (Fill C, 2005 p.54).

Market Segmentation
Most of the consumers of Nikes products are mainly sportsmen. This is so because of the utility that comes with the products. An athlete is more likely to go a sports shoe designed and marketed by Nike more than a person who detests sporting and exercises. Nike targets these consumers by agreements between Nike and athletic teams, colleges athletic teams1 etc for product sponsorship and eventual promotion to the members of these teams. In this way, Nike is able to reach a wide number of consumers and consumers who are more likely to buy. Even though others are likely to buy the products, Nike pays specific emphatic targeting to the athlete more than any group of individuals even though it also targets the youth who have embraced the hip hop culture (Mercer David, 1996, pp 171).

Targeting strategies
Nike lays a number of strategies to target their immediate consumers; athletes and other sportsmen. The targeting strategies include among others the sponsorship of products by professional athletic teams, celebrity athletes and college athletic teams. This strategy is specifically successful because of its ability to reach a large number of athletes. If the athletic team manager prescribes a specific type of track shoes made by Nike, the trainees have no option other than to buy them. The teams can as well buy the track shoes in bulky and supply them to the team members.
The second strategy that Nike applies is the designing of product destination. It does this by associating success with the product. For example, when a celebrity athlete sponsors a specific brand of athletic shoes, the brand will be associated with success. This psychological effect is reinforced with advertisements that affirm this position.
Finally, Nike targets the consumers who are likely to develop product intimacy; those who care more about the utility and quality of the product than the price. In this way, the pricing is not affected too much in a bid to accommodate a large number of consumers. However, price has also been factored in Nikes marketing strategies as shall be seen later in this paper (Frank, 2004, p.173)

Pricing Strategies
As stated in the foregoing section, Nike targets the consumers who embrace product intimacy and thus care less about the product. This has enables Nike to set relatively higher prices than its competitors. This is a strategy that calls for higher pricing points so as to push the perceived product value. It has been established that consumers who consider a product to be of high quality are likely to pay the high price more often and consistently. Once consumers develop product intimacy, they come to associate their person with the product and will pay whatever price quoted on the product provided it has the Nike logo on it.
Another very important thing to note is the fact that Nike uses the vertical integration pricing strategy in which they take ownership of the participants at channel levels that differ and they also engage in multifarious channel level operations both in a bid to control costs and thus influence pricing function (Goldman S, 2000, pp154)

Distribution Strategies
Distribution strategies embraced by an organization can either give them an edge in market or make them lag behind the winners in the market. The more efficient the product distribution is the more sales and thus more profits. The delivery of the right product and at the right time to the consumer not only effects utility but also leads to high degree of consumer satisfaction and loyalty. Nike distributes its products on level basis. The high priced premium products are given to certain distributors while leaving the low priced to be sold at highly discounted prices at mega retail stores such as Wal-Mart. Whereas Reebok embraced a limited distribution strategy Nike ventured more into a global3 market capitalization (Jeannet J, 2000, pp 44).

Promotional and Communication Strategies
Apart from Nike selling quality products which have lead to a high degree of customer loyalty, the promotional strategies that the company employs are simply superb. Nike has contracted a number of professional and celebrity athletes which have managed to draw a considerable attention to their products. Some of the sportsmen signed by Nike include soccer stars such as Ronaldinho, Ronaldo and Roberto Carlos, Basketballers such as Jermaine O’Neal and Lebron James2, triathlete Lance Armstrong and golf superstar Tiger Woods. This has created a relatively high degree of Nike products awareness. Besides the signing of celebrity sportsmen to promote their products, Nike has also employed a great deal of advertisements through the mass media. Nike employs a selective- demand advertisement focused on the high priced shoes used for traditional sports (Goldman S, 2000, pp154).

Conclusion
Nike has remained and continues to remain at the top of production and distribution of sports gear and equipment. However, it should be noted that competitive pressure cannot allow Nike to sleep at the top. The recent Reebok- Adidas merger poses a great challenge to devise new marketing strategies to continue leading or recede to oblivion. The following recommendations are suggested in a situation where marketing management is competent. These include:
Increased market share through a new product development, competent pricing strategies, advertisement and other sound promotional activities.
Restructure market dominance by driving away competitors mainly through fierce promotional strategy coupled by pricing function that will make the market quite unattractive for the competitors.
Increased social responsibility to strengthen the image of the company
Diversification of market through factoring the Asians and Black Americans in their product promotion besides doing a research to establish the tastes of these groups.
Venture into new distribution channels especially in international markets
Different pricing strategy so as to open up a new market segments.

All the above show a competent marketing management can hoist organizations top become market leaders and making the market leaders maintain their competitive edge in the market through adherence to marketing ethics, marketing plans and well thought out and formulated marketing strategies.

Discover The Internet Marketing Techniques Used By Pros

Marketing blogger

Ready to begin with your own internet marketing plan? Do you know where to start or how to begin? Do you know what products will work for you and your business? If you have no clue how to answer these questions, the tips that are listed below are for you.

Signing on with a pay-per-sale affiliate marketing plan is risky but it can pay off. When you have a PPS affiliate, you will only be paid if advertising on your site induces a visitor to make a purchase from the advertiser. This is a rare occurrence. When it does happen, though, the payout can be considerable, possibly even a commission on the product sold.

To be treated fairly, you should avoid web marketing companies that do not pay you a lot. You should compare offers and negotiate. You should expect a bonus of at least 20% on each product that you sell to a customer. Any company offering less is not treating you fairly.

If you have proven yourself a successful affiliate marketer, you should ask for a higher commission from your best affiliates. If you are making consistent sales and using great marketing methods, the company will do what it can to make you happy.

To increase the success of your online marketing, be sure to test products before you advertise them. If you are displeased with the product, it is likely that your customers or subscribers will be as well. Advertising an unsatisfactory product will decrease your credibility and trustworthiness, while advertising a quality product will do the opposite.

Make sure that you like and trust the product you are asking your audience to click on. If you are heavily promoting items that are not good or spamming your page with every type of program imaginable, people will stop coming. It’s your repeat visitors that will make or break you, don’t lose their trust in you.

Do not try to trick your readers, by hiding your financial stake in your links. Your visitors are used to affiliate promotion and they know that you are running a blog or site in order to earn money. Let them know that you will be making money from the links that they click on. They will be more likely to go ahead and click, if you are upfront with them.

To get better results from your affiliate links, use only contextual links. Pages containing contextual links are more likely to garner results from search engines. Visitors are also more likely to click links if the text around them relates to the product. Promoting a product in the text around a link can significantly encourage purchases.

If you have a rapport with the people who visit your website you can boost the performance of web marketing by making personal endorsements. This does not work for all webmasters. If you run the kind of site where visitors get to know and trust you, though, your visitors may respond well to an honest endorsement from you.

Affiliate programs differ tremendously in terms of the services and payment structures that they offer. If one program doesn’t seem to fit your revenue goals, then consider a different one with a different financial arrangement. Although there are many large affiliate networks, don’t forget about the smaller ones as an excellent source of revenue.

Convincing visitors to do surveys on your affiliate site is not easy. Be upfront about the topic and the time they need to spend to complete the survey. As an incentive you may offer coupons to websites related to the topic of the survey and you can also display links and get paid for the purchases your survey takers make.

Is it worth starting an affiliate website when it requires lots of time, money, patience and hard work? Consider affiliate promotion as your ticket to get away from your current pointless, low-paying job. A well designed, professionally operated and managed affiliate website can generate enough income to provide financial freedom to the owner.

With web marketing, there is no best network. There are many favorites, and everyone has their own personal reason as to why they prefer one over the other. You will find that each network is good in its own right. Your network selection should be based on what the network can do for you.

Build up your email list. When readers stop by your site and visit your affiliate link, you get one chance to make a sale. Adding readers to your email list gives you a chance to send follow-up broadcasts and emails telling your customers about your products. This also allows you to tailor your message to each product.

Something that every affiliate marketer should take care to abide by is to always make sure that you disclose your affiliates rights from the start. This will give your visitors a sense that you are on the up and up and can be trusted. Also, they will not feel manipulated later on.

It is important for every affiliate marketer to understand that if you want to make money through affiliate promotion, you must choose a product your visitors will embrace. All the promotion in the world will do very little to sell a product that nobody wants. Take the time to find a products your readers will enjoy.

Keep track of your personal budget to ensure that the web marketing you’re partaking in is actually paying for itself, and your bills. Include server costs, hourly wages for the work you’re doing online, including email creation, and meals eaten while working. This should all be paid for by the commission you’re receiving. If it’s not, you’ll need to rethink your strategies.

Do you know how to begin your own plan now? Can you now find a place to begin with it? Do you know what will work for your business? If you can now provide an answer to these questions, then you have read and understood the previous tips and are ready to make affiliate promotion work for you.

Phrases That Increase Affiliate Marketing Profits Throughout The Holiday Shopping Season

Marketing blogger

Affiliate marketers are taking advantage of eight phrases to increase their profits during the holiday shopping season. Many people claim that making purchases online is too expensive because of shipping or too complicated. Learn to leverage these eight words to increase affiliate marketing profits and watch your bank account grow.

Affiliate marketing isn’t necessarily about selling products. The goals of an affiliate marketer are to pre-sell a product and convince the reader to click a link. Closing the sale is usually left to the affiliate merchant company.

Eight Phrases to Increase Holiday Sales

The following eight phrases help improve traffic as well as conversion rates. They’re often used by affiliate merchants as incentives to increase online sales. Affiliate marketers may use these words in their articles and landing pages to increase affiliate holiday profits.

Free Shipping: 78 percent of online shoppers let high shipping costs keep them from ordering online. Merchants often offer free shipping for a limited time or on orders over a certain dollar amount.

Free Gift with Purchase: Everyone loves getting something for free. Affiliate merchants often pair gloves with hats or gift cards with purchases.

Easy Ordering Process: Some online shoppers find the online ordering process very tedious and sometimes confusing. Simplifying the order process has become a priority for many merchants.

Free Membership: People generally love free items. Some merchants offer great membership benefits simply for signing up at their website. Membership may be something simple like five percent discounts or a free monthly offer for the remainder of the year.

Limited Time Offer: This phrase instills a sense of urgency in the buyer. The merchant usually discloses the timeframe of the limited offer.

Discount or Sale: The only thing better than getting something for free is getting something deeply discounted. Discounts and sales attract traffic, readers and improve conversion rates.

New: What a simple three letter word. New items, especially technology, become hot products each year. Make the most of your marketing strategy by including this simple word.

Holiday, Christmas or Gift: Consumers often include the word “gift” in their usual keyword searches during the holiday shopping season. The words “holiday” and “Christmas” are also frequent searches during the holidays.

Choose Your Action Words Wisely

Action words are words that call the reader to do something. “Click here” to receive something cool. “Act Now” or lose out on this deal. “Recommend this site” to friends and family. All of these action words tell the reader to do something and are powerful action words.

Don’t overdo it with action words in articles or normal website copy. The goal is to pre-sell a product, service or opportunity in the body of an article or sales letter. Use action words sparingly and in important areas.

The eight phrases mentioned in this article have been proven to increase affiliate marketing revenue. Pair them with powerful action words and implement them into your article marketing strategy to watch traffic and sales skyrocket.

Article Marketing for Affiliate Marketers

Jump on the article marketing bandwagon this holiday shopping season and increase your holiday conversion rates. Articles allow you to be the expert and provide valuable information to consumers looking to buy the products you promote. Write, distribute and earn more affiliate profits this year than previous years with just a few simple changes in your marketing strategy.