July 2018 – Page 2 – Marketing MOQ

The Advantages Of Internet Marketing Vs. Traditional Marketing

Marketing blogger July 17, 2018

To grow globally is the dream of every businessman. A person who starts business on his own effort should need strong determination and positive efforts to make his business successful. Even a well established business needs right efforts to make his business /product/ services successful.

For success of any business marketing policy plays an important role. To increase your business growth, you need strong marketing team with knowledge of thorough marketing strategy.

The marketing department of any company can choose type of marketing depends on the business / service type, objectives, target market, capability, efficiency and budget. Selecting Traditional Marketing or Online Marketing very much depends on all above factors.

With change in time, marketing also affected positively with advance technology. Internet Marketing or Online Marketing or E-marketing have added thrill in marketing professionals. The popularity of Internet Marketing is emergent very rapidly in all type of business. But before start adopting traditional marketing or online marketing one should fully aware of its marketing strategy and its outcomes.

What is Traditional Marketing?
Generally the basic of any marketing is creating new customers and sustain existing customer. It is a task to create awareness of consumers in product / company / services by making their brand popular using various marketing techniques. For successful marketing, quality product and customer services are very important. The other important factors are demography, market needs, target market and many more factors require for complete market research to build successful marketing strategy.

Marketing is an intelligent and creative technique that includes advertising, distribution and selling. Understanding customers requirement and fulfill their needs is the base of success for any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.

Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. In traditional marketing the various media are used for marketing products such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional Marketing is very effective, time-tested and proven way to make business or product popular.

The disadvantage of traditional marketing is it is very costly and need more time for to get success. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.

You can also use partly or complete Internet Marketing Services while using traditional marketing. Internet Marketing helps to boost your marketing campaign.

What is Internet Marketing?
Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.

Internet Marketing strategies covers a various services like search engine optimization (SEO), search engine marketing (SEM), email marketing, SEO copy writing, web development, pay per click (PPC) advertising, banner advertising, directory submission, blog writing and many more.

Advantages And Disadvantages Of Direct Marketing

Marketing blogger July 14, 2018

The term marketing implies the single goal of profit. It is categorized into two, direct marketing and indirect marketing and there is a significant line of difference between the two. Direct marketing is basically business from manufacturer to consumer without the involvement of middlemen, whoever it is. This is generally done by mailing the consumer or contacting him directly, so he can know about the products. The use of media advertisements is very limited and whatever little use is made includes only the demonstration of their products with call back numbers. Direct marketing is a boon and a bane, both in some respects:

Advantages:
– Direct marketing involves direct business. So it is cost beneficial for consumers, as there is no price hike due to wholesalers or retailers.
– Marketing executives can state certainly of the exact response to their products.
– The profit or loss can be more accurately judged.

Disadvantages:
– Sometimes, direct mailing offends the customers and many do not endorse it as they say it inhibits their private lives.

But most marketing managers are in support of this kind of business. The various forms in which direct business is made are:

– Direct mailing: Here, paper mails are sent to the selected groups of people, who likely to give positive response e.g. the paper mails of latest food processor is sent to all homes where house wives are resident so that immediate response is seen. Also CDs can be used as demonstrating media.

– Email Marketing: Here, emails are sent to all the selected customer categories with repeated intervals of time. But most of these are put into trash and spams. So the effectiveness of this form cannot be predicted.

– Telemarketing: In telemarketing, calls are made directly to the consumers and the concerned product is advertised. People sit at call centers to sell products on behalf of their clients. But this form of direct business is quite unpopular and most people oppose the uninvited calls. It was initially made illegal but later on new laws were re-enforced and calls are now made only to those who don’t mind them.

– Voicemail: Telemarketing created a lot of consumer opposition and consumers would abuse the ones advertising on the phones. In order to avoid this, voicemail marketing was introduced, wherein; the entire advertisement is digitally recorded and presented.

– Use of coupons: Coupons are attached to direct mails and sent to the consumers. These generally advertise and give cost benefit to the consumers. So they avail these coupons and respond fast.

– Television marketing: Advertisements are given on the television and demos are with toll-free call back numbers or certain websites for the consumer to get in touch with the manufacturers.

– Broadcast faxing: This is the least popular form of direct marketing. The ads are directly faxed to the consumers.

Direct marketing can thus become successful only if the entanglements with the consumer are good. It can be B2B or B2C. It measures exact consumer response.

How To Make Money With Isagenix Network Marketing

Marketing blogger July 12, 2018

You are reading this post probably because you are member of Isagenix Multi level marketing business already and you are trying to take your small business to another level. Or perhaps you are considering Isagenix MLM business opportunity. Well, you have come to the best page. To better evaluate any Multi level marketing company, it’s wise to consider the ownership of the company, the items which they company are promoting, their advertising plan. I’ll break almost the entire package down in this Isagenix review.

One significant component you must take a look at when looking at a company is the network marketing experience of the leaders of the company and they whole management. Inc ase of Isagenix, Founder John Anderson and Co-Founders, Jim and Kathy Coover do have network Marketing experience. This could be a big plus on their behalf. With this, they do know top notch what it means to be the average Home business owners on the street.

An issue you should take into account before you join Isagenix is the marketability of the products. ISagenix promotes cleanse products, skin products and nutritional products. I want to just be the 1st to inform you that I have never recommended any consumable product Multi level marketing company. Notwithstanding, Isagenix products are fairly marketable. You may definitely generate profits selling and promoting them.

To making money with isagenix, you should be able to market. When I say market, I’m not necessarily referring to marketing isagenix. We are referring to marketing yourself as being a leader. Isagenix is already doing a good job of marketing themselves. Here is your own business. You will need to take ownership of it. People only do business with people. People will work with you once they recognize that you possibly can lead them to the financial freedom promise land.

To building an income with isagenix, you must build list. Your list is your biggest instrument that you have in any home business. However, the list that we’re dealing with is not similar list as one which has family . You can not build a multi billion dollar free enterprise with friends and family. That’s simply a truth. You will need to generate leads online. I am not talking about buying leads. Those are simply opportunity seekers. All they do is seek. They’ll never buy what you are selling.

You’ll need an only generation system which will present you with a self branded page which has a leads capturing system. A few advantage of the system is listed below;

One easy strategy Bound to put money inside your pockets immediately.

How to sign up more customers and distributors without picking up the phone.

Tips on how to earn money fast even though NOBODY joins your company!

The way to reach Countless prospects with the push of a mouse button

Ethics In Network Marketing – Why It Was Important To Write About It

Marketing blogger July 9, 2018

After more than twenty years in the corporate world, ten of which included owning my own network marketing business, I felt it was necessary to really outline what ethics is, and what our role as network marketers needs to be. The following is the reason why I wrote a book about ethics in network marketing.

After leaving the corporate world and focusing on network marketing on a full time basis, one thing was crystal clear: people are people no matter what business they happen to choose to be in.

I personally have an extreme passion for the world of network marketing, and even though in some cases our industry has been given a black mark, as network marketers I feel we have not only a huge responsibility, but also a massive opportunity.

What is Our Responsibility?

Our responsibility as network marketers is to build leaders in the global communities using an ethical base that is consistent, and that treats others as we would like to be treated ourselves – and perhaps even better.

What is Our Opportunity?

Our opportunity is to build leaders using this ethical base, and have these leaders build millions of more leaders around the world, all using that same ethical base. Hopefully the end result will be not only a significant cleansing of the network marketing industry’s image, but will also leave the world a much better place.

“Let me give you the definition of ethics: it is good to maintain life and to further life. It is bad to damage and destroy life. And this ethics, profound and universal, has the significance of a religion. It is religion.” – Albert Schweitzer

During my time within the network marketing industry, I have been positively influenced by hundreds of professional network marketers. I also have met too many people within the industry who are the definition of why network marketing as an industry is shunned by the masses.

In life we get to choose who our mentors are, and I’ve had the pleasure of meeting several key people who I’ve been able to mentor with, a few of whom I would consider giants on this planet.

One of these giants is John Maxwell – an expert not only in leadership, but also in ethics.

“There is no such thing as business ethics – there is only ethics. People try to use one set of ethics for their professional life, another for their spiritual life, and still another at home with their family. That gets them into trouble. Ethics is ethics. If you desire to be ethical, you live by one standard across the board.” – John C. Maxwell

In society today, we have a moral and ethical challenge like no other time in history. All you have to do is open a newspaper or switch on CNN and the corruption and moral downfall of our business leaders is front page news each and every day.

This problem also exists in Network Marketing because the industry is full of people. This problem does have a solution, if one looks close enough. If you are going to be a network marketer, make sure you are one that acts responsible.

It is my hope that this work touches millions of network marketers around the world. However, I’ll consider it a personal and professional success if I can convert one “non-responsible” network marketer into a responsible network marketer.

See You on the Beaches of the World,

Kevin McNabb

“The Responsible Network Marketer”

The Advantages Of Demographic Report Data In Your Marketing Plan

Marketing blogger July 6, 2018

Demographic information is easily accessible and it is based on information collected by the Census Bureau. If you are conducting research to start a new business or to enhance your marketing strategies then you should use this information to your advantage. It will help to ensure your efforts are going to be a success with your target market. Failing to use demographic report data can cost you time, money, and sales.

There is a significant amount of data you will be able to use for your marketing plan with a demographic report. It is going to tell you the ages of the people in that area, their level of education, and their income range. What you are marketing has to be something that these people are going to want. Taking their demographic information into account can help you find the right way to promote it by appealing to their emotions.

Rather than investing your time and money in a new business, opening the doors, and no one comes, you need to use the demographic information that is available. It will provide you with significant information on the trends and lifestyle of those in the area. This is even more important if your business sells goods or services that are considered to be luxuries instead of necessities. If the demographics tell you this is an extremely poor area then chances are not too many people will be coming to purchase what you have to offer in that area.

This is why you find certain types of businesses are able to thrive in any given location. They have the demographic information and they use it for effective marketing strategies. You will also find that some locations have one failed business after another. This isn’t due to a lack of skills or dedication on the part of the business owner. The fact is that the demographics of the area just aren’t parallel to the types of businesses being offered.

The use of demographic report data for marketing purposes has declined in recent years due to the popularity of online businesses. Since they are selling goods and services on a global scale, it doesn’t matter about the demographics because they aren’t selling in a particular area. They can sell it to someone that is 100 miles away or 10,000.

However, for traditional businesses that rely on people in the area being able to come in to make a purchase this type of information is very important. Starbucks is one of the leaders in the coffee industry. You may have noticed that their locations are always extremely busy.

One of the main reasons for this is that they engage in demographic report data analysis. They know the age group of those that are likely to drink coffee and they know the locations where those in that age group are likely to work. These are heavy foot traffic areas too so they can get sales from people going to work or taking a walk on a daily basis.