Month: July 2018

Ways The Internet Has Changed Marketing Forever

Marketing blogger

The marketing landscape has shifted radically since the arrival of the internet and at amazing pace. After all, just ten years ago people would have asked what’s Google?

Here are seven crucial ways that the internet has changed marketing forever:

1) Cost

There was a time when even the most basic marketing campaigns cost money – and lots of it. Direct mail, for example, meant paying to have materials written, designed, proofed and printed – then delivered to thousands of addresses.

It was expensive, with a relatively poor return on investment. Now, at the touch of a button, you can send an email to everyone on your mailing list for free. And, it’s measurable…which brings us onto the second point:

2) Measurability

With extra pressure to justify media spend, marketing departments need ways to track defined metrics.

Through analytics programmes and other software you can measure your traffic, conversions and ROI and make immediate strategic decisions about your website. It’s not that traditional marketing can’t be measured, it’s just that you have so many more options and metrics to control and analyse online.

3) Reach

The internet isn’t bound by geography. A small business in Devon could easily market to customers in San Diego. While businesses can still use the internet to target local traffic, marketers can now cast their nets into areas and demographics that they wouldn’t have dreamed of a decade ago.

Plus, people can engage with a company any time they like. It can be midday or midnight a website should always be accessible, unlike high street shops constrained by their opening times.

4) Search and keywords

Search is one of the most powerful forms of online marketing. Getting high rankings in the search engines for terms relevant to your business can have a huge effect on sales. The beauty of search engine optimisation is that it helps you discover what your customers want through keyword research and helps you deliver the appropriate results.

Analysing keywords is also free market research. By mapping what users enter into search engines you’re getting a window into your customers’ minds. Instead of paying for focus groups and surveys, or relying on sheer guesswork, you can find out what they want and give it to them.

5) Direction

With most traditional marketing the message is brought to the consumer – sometimes known as push marketing. Online, things are much more complex. Users decide what they want to reach via search engines. They block ads and shy away from hype. Internet marketing is more about engagement or pull marketing. This is why the following is so important…

6) Content

Content reigns supreme on the web. You could look at Google as the ultimate content provider and Google’s ability to deliver relevant content enables it to generate billions in online advertising.

Consumers now use the internet to research, find entertainment, share opinions, read, watch videos, socialise and educate themselves. Customers demand information. An abundance of info can be skimmed, but a lack of information cannot be remedied.

Be useful, meaningful, genuine and open and you’ll avoid getting lumped in with the avalanche of spam and pointless content. You can use SEO and PPC (Pay Per Click) campaigns to help ensure that you deliver relevant content that users love.

7) Interaction

When marketers throw around the words social and web 2.0 they aren’t just using buzzwords (well, maybe just a little.)

The internet is build on interactivity whether that be through social networking sites or simply clicking on a hyperlink. Internet users now demand the ability to connect with each other online through blogs, comments, personal profiles, reviews, favourite lists anything that allows individual expression.

The significance of this for the canny marketer is that you can’t push products on people online. Customers are now encouraged to engage with a company and its brand, offering feedback, connecting with like-minded people and even joining social networks. Ultimately, your customers are your best marketers online, and treating them well can be extremely productive.

MLM (Multi-Level Marketing)-A Real Business Or MLM Scan

Marketing blogger

MLM (Multi Level Marketing)-A Real Business Or MLM Scam?

Most people when they hear the term MLM (Multi-Level Marketing) they usually insert the word -scheme- or -scam- at the end – this gives the whole business model a bad name. Well maybe I can change your negative perception and tell you how a legal immigrant from Mexico, worked the fields in California starting at the age 15. He stumbled on MLM, and is now a millionaire. Now that absolutely amazing- Not only are -home businesses- or -MLM’s- very successful they are incredibly fulfilling. This business model is the marketing strategy with some of the longest standing and largest organizations in this country. Mary Kay, Avon, Ambit Energy, Herbalife, and Amway are just a few leading the way on Direct Sales Top 100. MLM is a marketing approach in which the Independent Consultants are compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors. Most commonly, the consultants are expected to sell products/services directly to consumers by means of relationship referrals and word of mouth marketing. Kind of sounds like a typical business whereas the owner hires the head of marketing and he then hires a sales manager and then she hires a sales associate, etc-. Sounds legit right – so why the bad press? Many MLM companies have been a frequent target of criticism and lawsuits. The fixation on the pyramid style of marketing model makes people jump right to the highly illegal -Pyramid Scheme- of the past. The initial startup costs can be considered high by some. But compared to starting up a -brick & mortar- business or franchise it is pennies. People also say there is too much an emphasis on recruitment of lower-tiered consultants over actual sales; but this done so there is not excessive pressure on a single recruit to have to produce or know 1000’s of people. You may know numerous people that sell products from Mary Kay, Avon, Tupperware and so on. They peddle their products and services because they believe in them and the companies that stand behind them. These companies empower their consultants who sell their products to actually establish their own businesses. This is very attractive to many entrepreneurial-minded people who want to be their own boss but also want some pre-established structure and support. Most MLM organizations provide a very strong infrastructure and great training as well as impeccable rewards. And best of all you get to work your job around the rest of your life instead of the other way around. The next time you meet someone who runs or are approached with an opportunity for a -home business- or -MLM- give them a chance and listen; it may be a break you have been waiting for. Until you have seen it, you should never say no to it. When opportunity knocks will you answer the door?? www.ambitious.toolsrock.com

Picking The Right Company For Marketing Services

Marketing blogger

Internet marketing has become a very big part of doing business in todays world. Almost everything happens online. This is why it helps to have that online presence. If a company is looking for marketing options, then online marketing should be a top priority. It has become apparent that it is effective to use the internet for marketing some times. This is why there are internet marketing companies. For someone looking for a marketing company in Albuquerque, it is imperative to consider this very important aspect. A marketing company should be able to provide all the available options for advertising. It helps to know what one is looking for when picking out such a company.

What to look for in a marketing company

A good marketing company must provide the latest strategies. The marketing field is pretty dynamic. There are always new factors coming into play with time. This is why it helps to keep up. A strategy that may have worked a year or two ago may not be effective at the present time. This is why one has to be careful when hiring that marketing company. Find out what sort of strategies they have when providing their services. This way you would know what chances you have at success. It helps to know what a company can provide.

Internet marketing is wide and influenced by a lot of things. When looking to do online marketing. One of the things to look at is SEO. Optimization of websites is also a big part of online marketing. For this reason, it helps to find a company that can provide search engine optimization Albuquerque. One may find a lot of those especially online. It is important however to find a company that has been doing this for a while. It helps to look at the different projects that an SEO company has been involved in. This would help determine the capabilities of said company.

Find a company that easy to work with

Marketing is largely about coming up with strategies that are most suitable for a particular product or service. This is why it works better if there is corporation from the advertiser too. The company seeking marketing services should be able to give their input when it comes to the strategies used. The marketing company should provide options for good marketing. The people involved should also be professional. A good team that is easy to work with would make everything go smoothly. The relationship between the two companies has to be amicable at best to make things work. This is another thing to consider when hiring a marketing company.

Selecting a marketing company in Albuquerque should be done with the uttermost care. Marketing done wrong can be a disaster for any company. There is a lot of stake that is involved. This is why it is necessary to make sure that the company chosen can handle the responsibilities that it will be handed. Proper research should be done before settling on one marketing company. This would help to determine if the company has the means to provide the services needed.

Wondering Between Numis Network Or Preservation Of Wealth Both Are Marvelous Network Marketing Companies Find Out More.

Marketing blogger

Congratulations on Deciding on Establishing a Business in 2011.

So you have decided to start a free enterprise in 2011. I commend you for your decision and I wish you the best of fortune in your new endeavor. So now that you have decided to start your new free enterprise. The second choice is which network marketing company you wish to promote. Well since you are on this page you are probably trying to decide between two Numismatic Networks. The two that I have considered and scrutinized are Numis Network and Preservation of Wealth. These two companies are great companies. keep in mind both have their strengths and weaknesses.

Both companies are utilizing a network marketing free enterprise model. This model has been proven to actualize some of the wealthiest business people in the United States as well as around the world. The beauty of Network Marketing is the ease of entry some call it a low barrier of entry in economic terms. I call it an Easy-in-Easy-out industry. On the other hand this also leads to an Easy Out industry. Since most people who enter network marketing only spend from $50 greenbacks to a couple of hundred bucks many never treat their business as a real business. In other words, when you only invest $50 bucks, sticking it out during a tough time makes it difficult for many. However, since you have already decided on this model and now are making a choice between two great companies I will give you my point of view on both.

Numis Network is a very high end company, their marketing is arresting and they are actually geared towards high end collectors since their price point on numismatic coins is $99.00 dollars. Some argue that they are charging too much for these MS70 coins. I am of the opinion that only the market will determine this. I have seen MS70 Silver Eagle Coins sell for as little as $49.00 dollars up to $500 dollars. That being said your price point in Numis Network is still $90.00 dollars.

Preservation of Wealth also has an auto ship called option ship, similar to Numis Network, however they merchandise the MS69. These MS69’s are arguably graded by a better grading company than the one Numis Network uses, but again can be considered an intuitive statement. Since numismatic coins is truly a subjective venture, it is really up to the buyer to determine what an MS69 of for that matter an MS70 coin is worth. Preservation of Wealth charges $50 dollars for their MS69 and in this writers belief a more cost friendly numismatic coin.

Preservation of Wealth goes beyond this in their position of gold and silver. Preservation of Wealth gives its member the option to purchase gold and silver at cost. What this means is if you are also collecting gold and silver personally as well as running a numismatic Network Marketing Business you will have the ability to purchase coins at a great value.

Both these companies launched around the same time. Preservation of Wealth actually launched 3 weeks earlier in the summer of 2009 than Numis. Numis has been joined by great marketers, such as David Wood and Cedric Harris which is the reason they have received so much exposure. At last count they had over 14000 members. This is noteworthy to consider if you are worried about competition. Preservation of Wealth has been attracting a lot more high profile marketers and their business is gaining ground on Numis.

However if you are like me you like to keep the hype to a limit. So which company is better. Well that all depends on your ultimate outcome. If you want a company where you can stockpile bullion coins and receive 3-4 silver dollars for what Numis sells one MS70 coin then your choice is Numis. However if you goal is to collect Silver Eagles for collection of bullion and wealth, Preservation of Wealth may be a company you should look into.

Another variation between both of these companies is the way their compensation plan works. Numis in my opinion is complicated with coded bonuses etc. That being said there is a lot of money to make on these bonuses at least in the beginning of your membership. Preservation of Wealth’s compensation plan is simple, too simple and may turn some people off. If you have been trying to chose between Numis and Preservation of Wealth you may have seen Ray Higdon’s great videos on Numis’ compensation plan. It is long and complicated. Ray does a great job explaining it as he is one of their top produces.

On the other hand a Preservation of Wealth marketer is lucky to make a compensation video that could last more than 2 minutes. The reason for this is that the compensation plan for Preservation of Wealth can actually be explained in 59 seconds. In my opinion simple is better.

So as for your quest in deciding between Numis or Preservation of Wealth, take a look at both websites and make a decision. The reason I say this is that no matter which company you chose you should start your new business in 2011 with one of these great companies.

As a long time coin collector I can see the captivation of both companies. However if you want the option of also collecting bullion I would go with Preservation of Wealth. I created a website further explaining numismaticsnetwork.com and my recommendation.

Visual Marketing Concepts And Visual Advertising Techniques

Marketing blogger

When we talk about visual advertising then we are talking about a form of advertising focused on the visual perception: for advertising it’s meant every action directed to make something known and public, visual advertising is just a variant that focuses mostly on the appearance and how is perceived by the human eye and therefore the term visual comes to put in evidence this concept. What appears to the human eye is very important: let’s think for example to traffic signs and to the concepts they are able to convey and at their meanings written down, in the first case they are soon absorbed with no time spent in reading. Photos are understood also by analphabets while written things only by who is able to read. Let’s think, for example, to a magazine: where does our attention go ? On the images or on the text ? On the images is the right answer since an image is able to convey concepts and feelings in a blink of an eye. Visual advertising pays also attention to the colors that can be warm or cold and that play an important role in the image choosing process.

Images are one of the most important things on the internet that is the advertising channel of the third millenium, let’s think at when we see a website and at how our attention first focuses on the images, then on the title and last on the text: Google, in the section entitled “Webmasters/Site owners Help”, at the voice “webmaster guidelines” says “Make sure that your title elements and alt attributes are descriptive and accurate”. Really important is the ALT attribute, in which an alternative text can be specified and appears when someone moves the mouse over an image, since is put along with the title tag that is known for its primary importance: this shows how the text attached to images is important for ranking high in the SERPs. Then we want to pay attention to the images and their colors when we build our website but also out of it in external pages in which we can post images like the forums that allow to do this. Today a very used technique is article marketing that is about writing articles, including a link to our website for further informations, and sending them to the article directories that can be found by searching Google by article marketing.

PubblicitAdvertising is an article directory that allows to insert images along with descriptions, in this way more keywords will be specified making articles found by more queries. Really we can talk about Visual Article Marketing, article marketing enriched by a graphic appearance and therefore more attractive but also more powerful in conquering the top ten in the SERPs.