Month: March 2018

Benefit From Financial Services Marketing

Marketing blogger

Given the complexity of economic life and the different financial institutions and services, it can be hard for a credit union to rise above others and make a statement. One of the main difficulties with services is that they are not tangible, which can make them harder to advertise, since consumers cant see, taste or touch them. However, marketers know exactly how to combat these issues and how to make financial services marketing successful. It stands in the strategies adopted, in rebranding evaluating what tools would work best for credit union marketing.

Although financial institutions might provide the same services to clients, institutions are not equally the same and they can differ one from another. Financial services marketing puts an emphasis on the credit union that offers them, because at the end of the day, consumers have to relate with what they see and find out about the brand. Some financial institutions think it is best to remain traditional, meaning not giving a lot of importance to these modern techniques. However, lets not forget that the environment is changing and competition increases day by day.

Credit union marketing tries to make every credit union unique and to inform clients about what is so special about them, why they should become a member, and how they can benefit from the services offered. Internet plays an important role, especially social media and financial services marketing adopts modern techniques such as developing an intuitive website, being active on social media, creating a powerful name for the credit union and more. It is understandable that credit unions might not be aware of these marketing tactics, but this shouldnt mean they have to be disregarded.

There are professional and experienced marketing companies that can offer consulting and a marketing plan in direct relation with the companys objectives and strategies. And to make it even better, there are credit union marketing companies, which know exactly how to boost financial institutions, because they have dealt with similar clients in the past and they have a rich portfolio. As a matter of fact, this is one way of choosing a company, by reviewing their area of specialisation and seeing exactly what they have done for previous clients and if marketing campaigns were successful.

People will not know about a credit union unless they see it somewhere and from there on, the analysis begin. Just as they pay attention to providers and suppliers in general, they will go through the same process. Most people will go online and if the credit union doesnt have an attractive website, a powerful brand, and logo, they will not feel the trust to choose their services. Financial services marketing plays a key role for any credit union and marketers can explain exactly what can be done more to increase market position, awareness and to attract new members. Their level of expertise makes them a solid partner for credit unions that want more.

Pros And Cons Of Internet Marketing

Marketing blogger

Internet marketing is one of the most talked about subjects these days. The reason to this popularity of internet marketing is the success people have had with it. Lots of people have successfully made lots of money with it. Like anything else, internet marketing has two sides to it, the positive and the negative side. This article explore the pros and cons of internet marketing.

The Pros of Internet Marketing

It requires very low investment. One of the best things about internet marketing is that it costs very little to get going. You only need to spend a few dollars to have your website set up, and get it hosted by a good web-hosting company.

It is the easiest way to reach customers globally. Internet is used by people all across the globe. This makes internet a very good means of reaching out to customers globally. Interestingly, it costs nothing to reach out customers residing in any part of the world.

It is easier to reach out the target customer: You do not really need to wait for the customer to visit your shop. You could just shoot a promotional mail to get customers reaching out to you. You could actually shoot a mail to a list of multiple customers at a time. All this can be done at a free cost.

Your website works 24 hours for you. Unlike a real world shop, your website works 24 hours for you. You may be working, sleeping, enjoying a holiday or doing anything else in the world, but your website would still be making money for you.

You may not sell your own products. You do not really need to manufacture your own products. You could easily work for a supplier (a merchant) and simply sell the products. You would get paid with high commissions for each sale. There are many drop shipping companies that you could work for, wherein you do not even need to ship the products. All the products are shipped to your customers by the drop shipping company itself.

These are just some of the pros of internet marketing, but they are some of the more important pros of internet marketing, at least according to me. Now let me cover some of the more important cons of internet marketing.

The Cons Of Internet Marketing

It can take long to get started in full flow. There are millions of websites out there, and each one of them is striving hard for traffic (visitors). You would need to work really hard on your website to get the visitors visiting your website. Without visitors, you would not be able to do much with your website.

It can be difficult to earn the customer’s trust. The web is a virtual world. There are no solid evidences to your authenticity and reliability. It can sometimes be difficult to get the customer to trust your products or services.

There is a tough competition. There is a stiff competition for you out there. A customer has too many options to choose from. You will have to give extreme importance to your products and promotion tactics.

All said and done, internet marketing is a lucrative prospect. If you are methodical and smart in your approach, you could make loads of money. It is really important that you work extremely hard and stick with it if you are going to seriously approach internet marketing.

As long as you keep working hard, and you don’t give up, you will eventually see great success in this business. Just make sure you never give up!

Ganoderma Organo Gold Coffee Network Marketing Survival Training Part Ten

Marketing blogger

The next thing you need to teach your new distributor at your Survival Training session is to develop or adhere to a Lead Follow Through System. Once they have given out the pre approach packages they then need to follow through by contacting their new prospect and asking them what they thought of the contents of the pre approach package and to answer all their related questions about the package and the ganoderma organo gold coffee network marketing business. As an example of being organized and using an appointment book or planner, you give a pre approach package to your prospect Jane. So you write in your planner or appointment book. Pre approach package given to Jane on 1 January 2013. Write in their planner follow up with Jane on 3 January 2013 about the contents and questions regarding the pre approach package.

You meet Jane on the 3rd January and then you schedule and place in your planner the presentation scheduled with Jane for the 5th of January 2013. Jane attends the presentation on the 5th and they go home with the Organo gold materials or products package. You write in your planner to follow-up with Jane on the 7th of January 2013 to discuss the Organo Gold materials package and to answer any questions she may have. This is the organized approach using a planner and it continues all the time for as long as you are a network marketer managing and running your own ganoderma organo gold coffee network marketing business. The point of having a planner or appointment book in network marketing and to be organized works as follows.

You wake up in the morning and it is say the sixth of the month, you open your planner or appointment book or calendar on your computer or whatever system you have and you see that you have say three presentations that you need to do for the day, one Getting Started session and one Survival Training session, a few phone calls to new prospects and so on. Without a planner or appointment book of some sort to write these things down in, you will never remember them all and will not run your business effectively or efficiently as you could. This will lead to you not making as much money from your ganoderma organo gold coffee network marketing business as you should and as you can.

Please add me as one of your skype contacts, my skype id is clydethorburn , or contact me here at Ganoderma Organo Gold Coffee so that I can answer any questions you have and to also help you join Organo Gold if you choose to do so.

Visit Ganoderma Organo Gold Coffee to understand what the Organo Gold Company offers all distributors.

Digital Marketing Strategies That Can Grow Your Business

Marketing blogger

Taking your business digital is the need of the hour today and developing a digital marketing strategy is even more essential. Digital marketing seems like the best way to stay ahead in the race, especially because your potential customers and your competition is already online. Here are some basic digital marketing strategies to follow which will be instrumental in helping your business to grow.
Set a Goal
Whether you are looking to acquire more customers, to increase your visibility online or to stay ahead of your competition, either way, it helps to define your goals. Having a preset goal in your mind increases your chances of success and chalks out a path for you to follow. If you jump onto the digital marketing blindly, without setting goals for your business to achieve, you will be left confused. Having a goal gives you something to focus on.
Create a Marketing Funnel
A marketing funnel refers to the process of mapping out the journey of a customer from when they start off as a complete stranger to when they convert to a lead, and then assign strategies into place that will lead them effectively through this funnel of conversion. Some of the most successful businesses have marketing funnels in place to boost their digital marketing efforts. The different components of a marketing funnel are calls to action, lead magnets, offers and opt-ins.
Create an Effective Call-To-Action
A call-to-action is a an text or an image that encourages a user to perform a particle action, like view a webinar, subscribe to a newsletter, sign up to receive a product demo etc. effective CTAs lead users to landing pages where they can feed in their contact information in exchange for a marketing offer that they find valuable. When a CTA is effective, it will result in more conversions and leads for your website. The process of lead generation is illustrated to this journey from the click of a CTA to a landing page. Your digital marketing strategy and digital properties should be rife with appropriate and effective CTAs in order to increase visitor-to-lead conversion opportunities. These CTAs need to be evenly distributed and optimized. They should grab a users attention and lead them into your marketing funnel.
Create an Effective Lead Magnet
Your lead magnet can be used in tandem with your CTA or as a stand-alone product. It could be used within your marketing funnel or as a way to drive customers into your marketing funnel. While driving your potential customer into your marketing funnel, you can use your offers as a means of gathering more information about them. When you supply your potential customer with something of value, it makes them more likely to convert into a lead who will spend time and money interacting with your business. The main aim of a lead magnet is the trade of information. It could be in the form of a free download or a discount on a product in exchange for information about them.

What Makes A Good Newsletter Top Tips To Make Your Email Marketing Campaign A Success

Marketing blogger

Intriguing Title Most people get a lot of emails every day, with the majority of them being spam which usually just goes unread or deleted without a second thought. This is the main reason you have to make sure your email title or subject is as catchy as can be, enough to draw the person to open the email and read it but not so quirky it will be flagged as spam and therefore never have the chance of being read!

Catching Introduction The first paragraph should explain to the reader exactly what the email is about and therefore why they should continue reading it. You can try to make this introduction quite thought provoking or you can get straight to the point and tell the reader why they need to read on and what benefit doing so will give to them. You really have to make the reader want to know more.

Clear Message Confusing emails do not work. They will just annoy the reader and you will totally lose the chance of selling your product or service within a few minutes of the email being opened. Make sure your email doesnt try to do much or sell too many things and make sure that when the reader has opened the email they get the immediate understanding of what you are trying to say quickly and efficiently.

Concise Content Keep it brief, keep it short and above all keep it nice and simple. Dont try and pack your email full of loads of text that just goes on forever. The best email campaigns are the ones that contain little information but still manage to deliver the original point of the email quickly to the reader and the audience.

Few Images Do try to keep the amount of images to a minimum, as the more images your email has, the longer it takes to load for the person reading the email and it also stands more chance of being flagged as potentially unsafe as some emails user pictures to serve viruses etc

Compressed Graphics If you are going to have images on your email campaign, make sure they are compressed and not too large, as the person reading your email will be pretty unhappy if it takes ages to load and wastes their time. Serve the images from a server rather than embedding them in the email and make sure they are as optimised and compressed as they can be whilst still looking sharp and quality.

Call To Action Many email campaigns make one fatal mistake and this mistake is not giving the user the ability to take things further without having to hunt for the correct contact details. Make sure you include all of your contact information and make sure you display it in quite an obvious way and place, because if you are wanting the reader to pick up the phone and place an order and you cant find the phone number on the email, you have lost the sale as people will simply just not wait or hunt around for information.