Month: February 2018

Tips For Door Hanger Marketing In The Digital Age

Marketing blogger

Almost thirty years ago, when the first personal computers were being sold, the experts said that PCs would eliminate the need for paper and printed materials. In fact, PCs created the need for more paper. Now they are saying in this new digital age that for sure you can eliminate paper and print.

It may be true in some instances, but nothing is more intrusive than print marketing. Direct mail and door hangers put your companys material 100% of the time in the hands of prospective customers. There are no spam filter/blockers and email delivery problems in the mailbox or on the doorstep. And BAM your prospect has your door hanger and with it your message DIRECTLY in their hands.

Door Hangers Offer Better Targeting

You can target service areas and maximize income by eliminating drive time. For industries like HVAC, pest control, landscaping and lawn care, alarm and home security and other similar type industries door hangers offer a way maximize income.

The Five-By-Five Door Hanger Marketing Strategy

The five-by-five door hanger marketing strategy consists of marketing in the area or neighborhood your company is currently working in. When your service personnel have finished working in a neighborhood, they take 15 minutes and distribute door hangers to five homes on either side of house they just serviced. This allows you build service areas and saturate customer visits in a particular area. Your service people are not making money when they are driving to a customers house, so by having multiple customers in neighborhood they can service more customers in one day.

How to Incentivize the Distbutrition of Your Door Hangers

One of the complaints I hear from business owners is that they cannot get service employees to go out and hang door hangers. The way to get employees to distribute door hangers is to give them an incentive to do so. For example, design the door hangers so that there is a space in which the employee can write their name. When a prospect calls in from the door hanger the employee passed out, give them a cash rewardlets say $10and if the customer buys, give the employee $50 cash. Of course you would have to adjust the reward based on your industry, but this is a very effective way to get your door hangers distributed. At every staff meeting be sure to praise and reward employees for passing out the door hangers. This will get everyones attention and put the proper emphasis on the importance of distributing door hangers to help promote and grow the business.

A Note on Design of Your Door Hangers

You have as much time as you do with a direct mail postcard as you do with a door hanger to get the attention of the prospect. They prospect needs to be able to look at your door hanger and see instantly what is in it for him. A strong headline with a compelling special and a buy now offer is vital.

Also, be sure to include a QR code on your door hanger. QR codes allow you take advantage of smart phone shoppers and direct them to a landing page on your website. Another way to combine digital and print marketing on door hangers is to lead customers to your social media pages with QR codes. Give prospects an incentive to like or follow you on Facebook and Twitter.

Vital Information on Cost of Door Hangers

Never has it been more affordable to print full color door hangers than in the digital age. With full color, digital printing you can create and print door hangers in quantities as low as a couple hundred to thousands. The most common sizes of door hangers are the standard 3.5 x 8.5 or the jumbo 4 x 11. Keeping with these two sizes you can save money on your printing and promotional costs.

PTC And Affiliate Marketing Two-In-One Way To Make Money From Home

Marketing blogger

PTC or Pay-To-Click is a business model wherein site owners pay a PTC site (well refer to this as SITE from now on) to advertise for them. The SITE then gets people to sign up and pays them a fixed amount to said ads. This is a very profitable situation because the advertisers get their traffic, the SITES get paid to advertise, and the SITEs members (lets refer to them as CLICKERS) get paid as well just to view those ads. In other words, its profitable for all the groups involved. PTC vs PPC What is the difference between PTC and PPC? Just to be clear, PTC refers to the act of clicking on ads to earn money. PPC (or Pay Per Click) refers to paying sites a certain amount when someone clicks on an ad. PPC is what a webpage owner does to bring traffic to his site. Lets use an example for better understanding: Arnold has a web site about electronics and he wants to drive traffic so he can profit. He will then start up a PPC campaign with Google. When somebody clicks on the ad, he then gets charged for that click. I hope that made sense.

So How Is Affiliate Marketing Tied Up With PTC? When doing this, you have the option of going at it on your lonesome. Of course, you shouldnt expect to make much money quickly. Sincerely, it will take upwards of two(2) months before you can even ask for a payout from SITES that you are a member of. The wise thing to do is to recruit people to sign up under you as your downline. This is where affiliate marketing (lets refer to this as AM) comes in. When you join in a SITE, you will be given your very own affiliate link. Advertise this link however you can. You may decide to use social networking sites such as Facebook, Twitter, MySpace, etc. You may e-mail your friends, relatives, etc. and include the link. Be imaginative, you can use all the downlines you can get.

Why Do I Need Downlines? Simple, once you have downlines, you make money from their clicks too! Some SITES may offer up to the third (3rd) level. Make sure you read the terms of agreement. Whats certain is, you will benefit greatly from having as many downlines as you can. Another choice is to rent referrals, which means that you allot some of your earnings to pay for them.

So there you have it, how to earn money at home just clicking on ads. And it teaches you AM as well. Its a great way to begin in internet marketing, and you dont even have to really spend money at all to get started.

Advantages Of Interspire Email Marketing Software

Marketing blogger

Email marketing means sending emails to people for improving your business. Email marketing is considered one of the most effective ways of online marketing. In Email marketing direct mails are sent to clients mail id. These mails will contain information about the company, which is sending these mails. Doing this humanly is difficult and it requires more time. Email marketing softwares are developed for this purpose, it makes Email marketing simple. Interspire Email marketer is one such soft ware used for email marketing. In Interspire Email marketer we can create, send, track and profit from email marketing. It also includes a feature called Auto responder, which is automatically, responds to the client. Let us now take a look of some of the features of Interspire Email marketing software, which makes it one of the best Email marketing software in the market.

Automatic follow up
With the help of the new feature called auto responders automatic follow up of our companies prospectus is done. We dont have to sit in front of computer all the time; the software will serve as an assistant who will be ready to work 24*7.

Optimize your Email click by using Split testing
First, send a few different sample of your mail to some contacts and then the software will find the best one and will be sending to the others automatically. This process will guarantee that the best composed mails will reach the customers inbox and increases the probability that he pays fair attention to the mail.

Automating the list management
List is automatically managed by using triggers. Inactive leads are removed and a follow up mail is send when one link is clicked.

Advanced smart bounce processing
Interspire Email marketing Software ensures that all mails in the list are delivered. Invalid email id s are removed and keeps the mailing list neat by smart bouncing rules .these smart bouncing rules ensure that our server is not blacklisted by the repeated bouncing mails.

Solicit and track with feedback and surveys
This is a new facility included in the newest version of the Interspire Email marketer which enables the user to create customized surveys and feedback forms. We can link these quickly to our mailing list in no time.

Lead monitoring
By using Interspire Email marketer we can track the complete activity of a lead. It records whenever a lead opens your email, clicks it or performs any activity

There are a lot more feature such as Interspire Email marketer is completely browser based and contains dozens of build in templates. Automatic event logging, Google calendar integration , Google statistics integration are some of the other features makes Interspire Email marketer favorite in the cyber world.

Marketing Truths To Build A Responsive Newsletter List

Marketing blogger

A newsletter has many benefits for your opt-in list subscribers through driving quality traffic and boosting sales and profits of your site and company.

You can keep them updated on your company’s happenings in terms of new products, services or announcements. You can always have as many promotions and offerings as you want. By doing these, you will be reminding your subscribers that you are still here and is willing to offer them great deals and services.

It is also a good way to show off your knowledge and brand yourself as an expert in the industry. This will increase your credibility and invite more referrals from your existing customers and subscribers thus bringing an endless stream of visitors to your site.

If currently you do not have one, nevermind. Regardless of how you might have heard of a newsletter being difficult to create, I will show you something that can make it a breeze.

In the next few paragraphs, you will discover about the 5 marketing truths to creating a great newsletter that can bring you hordes of targeted traffic automatically.

1) Related Newsletter Theme

The content of your newsletter must associate with your business or the theme of your site. Do not dwell away from your area of expertise. You must always revolve what you are talking about in your newsletter to your business.

For example, if you are in real estate business, your subscribers will want to know more about real estate, so your newsletter must contain articles or content like photos that relate to real estate houses etc.

In this way you will be sure that you are providing for the need of the subscriber as well as their interests.

2) Quality Content

Make sure that you have well written, information riddled and content rich articles. Your newsletter information should keep the interest of your subscribers high and provide valuable information for them.

Articles should be proofread for any grammatical and spelling errors so that it looks professional and believable. This will ensure the trust between your company and your subscribers to be at tip-top condition.

3) Accurate Research

Make sure that you check your sources if you have figures and facts in your newsletter. You do not want to lose the trust of your subscribers for what seems to be a minor mistake but in actual fact, it can mean your subscribers unsubscribing to your newsletter. Be aware of this seemingly small issue.

4) Fresh Content

Always provide fresh and new articles that can provide new information to your subscribers. We do not like reading old and stale news so just imagine if you keep publishing old news.

What will your subscribers do? They will just lose interest and may not read any more issues that come from you. Even worse, they may just unsubscribe from your newsletter and you will lose a future potential sale.

5) No Copyrighted Materials

Do not ever use copyrighted materials such as photos and articles. That is outright plagiarism and you may get into a lot of trouble for this. You can even lose your business and get sued for copyright infringement.

No time to create your original materials? There are plenty of professionals writers that are willing to do it for a reasonable fee. All you need to do is to outsource to them.

Once you got your articles up and running throughout the whole internet, your investment into them will be well worth it when you see your list build up, your traffic increasing and your sales exploding because your subscribers are responsive to your offers.

Information On Msn Search Marketing

Marketing blogger

MSN search marketing needs you to carry out SEO strategies rightly considering the rules notes through them.

One of the very time consuming task can be to target multiple search engines however this can be beneficial for you as far as searching visitors and customers are concerned. If said in simple manner Google and other search engines such as MSN can increase your web traffic.

MSN search marketing is highly followed through online business owners as it can allow you to attract lot of good traffic and this will help in gaining good business.MSN is one of the very good sources to get targeted search engine market. However for this it is essential for you to hire professional service providers.

At the time of searching for the correct service provider for MSN search marketing there are some of the aspects that you need to consider such as keyword, content, link building strategy and other such factors. You will not have to follow the same strategies like that of the Google marketing. The main reason behind this is that rules followed through different search engines are different. You need to search for the service provider that can assist you with the target visitors through MSN search marketing successfully.

In case you are focusing on MSN search engine it is essential for you to take care of website content. This might not be the decisive factor however it is very significant in order to gain good ranking for your site. MSN will require right content without copy issue and hence you need to make sure that the service provider you search for updates you with content on regular basis.

When you have good content it will be simple for you to gain good ranking and this will improve your website optimization. Good content is always appreciated when it comes to MSN and so it is essential for you to work on it accordingly.

You need to develop website structure with specific them at the time you want it to get noticed through visitors. In case you have website that it is significant for you then you need to concentrate on gaining more traffic and this is possible if you take care of various factors such as content, website structure, seo strategy and other such things.

Significant parts of search engines are pay per click advertisement, searching targeted keywords and other such strategies. These are some of the strategies that will help in making your website visible over various search engines.